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Essor

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Global consumer packaged goods platform formed from the merger of Branded and Heyday, uniting and scaling digital-first lifestyle and wellness brands

New York City, United StatesFounded 2020Marketing
Valuation $500M–1B Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Essor and the history behind them.

About Essor

Joinbranded.com is a business that helps entrepreneurs and founders to take their Amazon or e-commerce businesses to the next level of success and profitability. They use a technology-driven approach and deep e-commerce experience to help grow consumer brands, build brand awareness, and expand globally. Their services include insight-driven rebrands, and they have a number of success stories to prove it. They are dedicated to helping founders build the next big thing in e-commerce, and they partner with passionate founders with devoted followings on Amazon. What makes Joinbranded.com different from other businesses in the same industry is their commitment to helping entrepreneurs succeed, and their focus on leveraging technology to drive growth. They also provide actionable tips on Amazon, Shopify, and other e-commerce platforms, so that entrepreneurs can stay up to date with the latest trends.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
New York City, United States
Sector
Marketing
Power Law
Thoroughbred$100M+ revenue

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A11 investors entered at this stage

Series B and later2 investors entered at this stage

Employees mapped 372 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 20 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
20 countries with
team presence
🇵🇭 Philippines32.7%
🇫🇷 France15.9%
🇺🇸 United States12.8%
🇲🇽 Mexico8.8%
🇵🇹 Portugal7.5%
Top 5 of 20 shown
Web traffic by country
9.4K monthly visits
across markets
🇺🇸 United States30.9%
🇬🇧 United Kingdom24.5%
🇨🇦 Canada23.4%
🇮🇳 India16%
🇲🇽 Mexico3.2%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Essor on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Essor on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.