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TradeSquare
An online platform for businesses to be able to source products directly from wholesalers
About TradeSquare
TradeSquare is a dynamic startup that has established itself as the largest wholesale marketplace in Australia. It operates primarily in the B2B (business-to-business) sector, providing a digital platform where businesses can purchase a wide range of products directly from Australian suppliers. This marketplace serves a diverse clientele, including retailers, small businesses, and industry professionals who are looking for bulk purchasing options.
Read full description
The market TradeSquare operates in is the wholesale and distribution industry, with a particular focus on sectors such as homewares, gifts, health and beauty, pet supplies, and various home appliances. By offering a one-stop shop for wholesale needs, TradeSquare simplifies the procurement process for businesses, allowing them to source products efficiently and at competitive prices.
TradeSquare's business model revolves around connecting suppliers with buyers through its online platform. Suppliers list their products on the website, and buyers can browse, compare, and purchase these products in bulk. TradeSquare makes money by charging transaction fees or commissions on sales made through its platform. Additionally, it may offer premium services or memberships for enhanced features and benefits.
The company has also formed strategic partnerships, such as with the Australian Gift Homewares Association (AGHA), to further support and grow the local gift and homewares industry. This partnership highlights TradeSquare's commitment to reinvesting in the industry and fostering a thriving business ecosystem.
In summary, TradeSquare is revolutionizing the wholesale market in Australia by providing a smart, efficient, and comprehensive digital platform for B2B transactions. It supports local suppliers and offers a vast array of products to meet the diverse needs of its business clients.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Australia
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 77.9/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- eCommerce & Marketplaces, horizontal marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning TradeSquare.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jan 2022 | $28M | $112M | Tiger Global | ↗ |
| CONVERTIBLE✓Equity / VC | Sep 2020 | $1.6M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for TradeSquare is 400 monthly website visits, up 8.1% over the last three months. TradeSquare's team grew 7.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about TradeSquare on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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