F
Foursquare
Marketing · New York City, United States · Founded 2009
Put the most trusted, independent location data and technology platform to work for your business MoreLess
Foursquare is a leading cloud-based location technology platform that helps over 50 million users discover businesses and share their experiences. The company operates in the geolocation market, providing tools that connect digital experiences with physical locations. Foursquare serves a diverse range of clients, including restaurants, boutiques, and other local businesses, by helping them attract and retain customers.
The business model of Foursquare revolves around leveraging its advanced location technology to offer various services. One of its primary revenue streams is Foursquare Ads, which allows businesses to target potential customers based on their location and behavior. This targeted advertising is cost-effective, with each customer acquisition costing around $1.71, significantly lower than traditional advertising methods. Businesses like Barcade have found this approach to be more effective because it relies on peer recommendations rather than direct business promotions.
Foursquare also provides enterprise solutions that help companies understand and utilize location data to drive business growth. This includes tools for customer engagement, market analysis, and operational optimization. By offering these services, Foursquare enables businesses to make data-driven decisions that enhance their customer experiences and operational efficiency.
The company prides itself on its commitment to data privacy and ethical data use. As pioneers in the location technology space, Foursquare sets best practices for data collection and usage, ensuring that user privacy is respected.
In summary, Foursquare is a technology-driven company that uses location data to help businesses connect with customers and optimize their operations. It makes money through targeted advertising and enterprise solutions, serving a wide range of clients in the geolocation market.
Keywords: location technology, geolocation, targeted advertising, customer engagement, data privacy, enterprise solutions, operational optimization, digital experiences, business growth, cloud-based platform.
Company overview
Foursquare company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2009
- Headquarters
- New York City, United States
- Employees
- 522
- Open positions
- 1
- Dealroom signal
- 68.9
- Investment activity
- 3 companies · latest May 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Foursquare funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES GOther financing | May 2019 | $150M | $600M | The Raine Group | — |
| LATE VCOther financing | Oct 2018 | $33M | $132M | Simon Ventures · Union Square Ventures · NAVER | ↗ |
| SERIES EOther financing | Oct 2016 | $45M | $180M | DFJ Growth · C4 Ventures · Saints Capital · Andreessen Horowitz | — |
| SERIES EOther financing | Jan 2016 | $45M | $180M | Andreessen Horowitz · Union Square Ventures · Morgan Stanley · Spark Capital | — |
| SERIES DOther financing | Feb 2014 | $15M | $60M | Microsoft · Microsoft for Startups MEA | — |
| SERIES DOther financing | Dec 2013 | DFJ Growth | — | ||
| DEBTDebt | Apr 2013 | Spark Capital · Union Square Ventures · Silver Lake Partners · Andreessen Horowitz | — | ||
| SERIES COther financing | Jun 2011 | Tuesday Capital · Andreessen Horowitz · Union Square Ventures · Spark Capital | — | ||
| SERIES BOther financing | Jun 2010 | SV Angel · O'Reilly AlphaTech Ventures · Chris Dixon · Andreessen Horowitz | — | ||
| SEEDOther financing | Sep 2009 | SV Angel · Union Square Ventures · O'Reilly AlphaTech Ventures | — |
Growth signals
Foursquare website traffic
Latest recorded traffic for Foursquare is 1.2M monthly website visits, up 0% over the last three months. Foursquare's team grew 0.6% over the past year.
Comparisons
Foursquare compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Just DialJust Dial is a local search service based in India catering to over 57 million unique users |
Mumbai, India | Acquired | 15,423 | $85M | −$49M |
 eMarketerData and Research on Digital for Business Professionals |
New York City, United States | Acquired | |||
 inboundliInboundli is a content-curation, publishing, and research platform for marketing professionals |
Berlin, Germany | Operational | |||
 comScoreAnalytics for a Digital world |
Reston, United States | Operational | |||
 Verto AnalyticsAudience measurement solution for monitoring today’s consumer behaviour on every device, app and platform they use |
Glendale, United States | Acquired | |||
 AdOptimMarketing |
Ra'anana, Israel | Operational | |||
 NetboosterData-driven marketing, consulting, and technology services |
Paris, France | Operational | |||
 MoatSaaS-based search engine for display ads, enabling users to find and discover their favorite brands. |
New York City, United States | Acquired |
Capital deployed
Foursquare investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
UnfoldedSan Francisco, United StatesGeospatial Data Reinvented | Unfolded
→
FactualLos Angeles, United StatesEmpowering the world’s leading marketers with high quality location data and actionable insights to better understand, reach and engage consumers
$168Mvaluation
PlacedSeattle, United StatesLocation-driven insights and ad intelligence
$40Mvaluation
Talent graph
Foursquare's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Foursquare has talent and traffic
team presence
In the news
Latest news about Foursquare
Recent press, funding announcements, and product moves mentioning Foursquare — open to read from the original sources.
Market sentiment
What the market is saying about Foursquare
An AI-synthesized read of the highest-engagement posts about Foursquare on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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