Factual

About Factual

Factual is a location data company that specializes in helping marketers and organizations leverage location-based information to better understand, reach, and engage consumers. Operating primarily in the digital marketing and advertising sector, Factual provides tools and services that enable businesses to make smarter decisions based on where their customers are and where they go.

The company serves a diverse range of clients, including marketers, brands, and organizations that need precise location data to enhance their marketing strategies. By using Factual's data, these clients can create more personalized and relevant experiences for their audiences, which can lead to higher engagement and better business outcomes.

Factual operates in the global market, with offices in Los Angeles and San Francisco. The company offers a suite of products that include insights, targeting, measurement, and data enrichment. These products help clients build and execute digital advertising campaigns that are more effective and efficient.

Factual's business model is based on providing subscription-based access to its location data and analytics tools. Clients pay for the ability to use Factual's data to enhance their marketing efforts, which in turn helps them achieve better results and higher returns on investment. The company also partners with other businesses to expand its reach and capabilities.

In summary, Factual makes money by selling access to its location data and analytics tools, which help marketers and brands create more effective advertising campaigns. The company is focused on driving revenue growth and scaling its operations globally.