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eMarketer
Data and Research on Digital for Business Professionals
About eMarketer
eMarketer, established in 1996 by co-founders Terry Chabrowe and Geoff Ramsey, operates as a prominent market research company providing data and analysis on digital marketing, media, and commerce. Headquartered in New York City, the firm has become a go-to resource for understanding digital transformation since its early days. A significant milestone in its history was the acquisition of a 93% stake by Axel Springer SE in June 2016 for approximately $242 million, a move that aimed to expand Axel Springer's digital activities in the U.S. market. Following the acquisition, Chabrowe and Ramsey retained a minority stake and continued in their leadership roles.
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The company's business model is primarily subscription-based, offering corporate clients access to a comprehensive online portal. Through this platform, subscribers can access a wealth of research materials including industry reports, forecasts, comparative estimates, articles, and interviews. eMarketer serves a wide array of clients, from Fortune 500 companies and advertising agencies to media companies and universities, such as Unilever, Facebook, and Stanford. Revenue is generated by selling these corporate subscriptions, which provide the critical data and insights needed for strategic business decisions.
The core of eMarketer's service is its proprietary research and data analysis. The company aggregates and contextualizes data from thousands of global sources, including first-party research, public companies, and government agencies, to provide a macro-level understanding of digital trends. Its product suite includes in-depth reports, interactive forecasts projecting market sizes up to five years, and benchmark reports that rank major industry players. Clients can also access personalized newsletters and an Analyst Access Program for direct consultation. In 2020, eMarketer merged with Business Insider Intelligence, another Axel Springer subsidiary, to form Insider Intelligence, a brand under which it operated until returning to the eMarketer name in 2024. This rebranding included the launch of PRO+, an enhanced suite of tools offering deeper insights and more flexible data visualizations.
At a glance
- Status
- Acquired
- Founded
- 1996
- Headquarters
- New York City, United States
- Employees
- 322
- Open positions
- 13
- Dealroom signal
- 86.3/100
- Sector
- Marketing, Adtech, Analytics, Ticketing, Retail, SaaS, Social, Advertising, Social Media, Entertainment, Research, Search Engine, Personalisation
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jun 2016 | $250M | $250M | Axel Springer | — |
| LATE VCOther financing | Jan 2012 | $25M | $100M | Stripes | — |
Growth signals
Latest recorded traffic for eMarketer is 190K monthly website visits, down 32.1% over the last three months. eMarketer's team grew 288% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
Axel Springer
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about eMarketer on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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