Shareablee

Shareablee provided a strategic marketing intelligence platform focused on social media analytics. It was established in February 2013 by Tania Yuki, a data scientist and entrepreneur. Yuki's background as a media and internet attorney and her experience in product management at comScore, where she worked on the Video Metrix product, informed her vision for Shareablee. She identified an emerging opportunity to analyze social data to understand content success, evolving the company from a small operation into a team of over 60.

The company's core business revolves around a subscription-based, cloud-hosted SaaS platform that offers clients actionable insights derived from real-time social media data. Shareablee serves a global clientele of media companies, brands, and advertising agencies, including prominent names like the NBA, Warner Bros, P&G, and GroupM. Its business model is based on providing paid access to its data and analytics tools, with pricing structured by the number of users and required functionality. The platform enables customers to benchmark performance, analyze audiences, and strategize content by tracking a vast number of brands, publishers, and influencers across major social networks.

The product, known as the Data Explorer suite, delivers competitive intelligence on social media engagement. Its database tracks over 20 million content creators across more than 70 countries. Key features include competitor analysis, audience insights, content engagement analysis, and detailed reporting. This allows clients to measure the effectiveness of their cross-platform social media campaigns. In December 2021, Shareablee was acquired by Comscore (NASDAQ: SCOR) for up to $45 million. The acquisition aimed to integrate Shareablee's social media insights into Comscore's existing digital and video measurement products, creating a more comprehensive cross-platform view for marketers. The Shareablee team, including its key leadership, was retained by Comscore post-acquisition.

Keywords: social media analytics, marketing intelligence, content performance, audience engagement, competitive benchmarking, cross-platform measurement, social data insights, brand performance, content strategy, video insights, social media measurement, digital marketing analytics, influencer tracking, SaaS, AdTech, media analytics, data explorer, Comscore, Tania Yuki, consumer insights