Wix Acquires Hour One, Boosting Its Generative AI Ambitions
On May 23, 2025, Wix.com Ltd. (NASDAQ: WIX) announced its acquisition of Hour One, an Israeli startup specialising in generative AI media creation. Founded in 2019 by Oren AharonDealroom has a profile for this one. Try Dealroom →, Lior HakimDealroom has a profile for this one. Try Dealroom →, and Arnon KahaniDealroom has a profile for this one. Try Dealroom →, Hour One has developed a cloud-based platform that combines generative AI inference with advanced 3D rendering. This technology enables scalable, high-quality video production and interactive digital content without the need for traditional cameras or crews.
The acquisition aims to enhance Wix's capabilities in AI-driven digital experiences, providing access to innovative technologies for creating high-quality content at scale. By integrating Hour One's technology, Wix plans to minimise its dependency on third-party technology providers, better manage associated costs, and maintain superior quality control over its rapidly advancing front-end technologies.
Financial terms of the deal were not disclosed. However, the acquisition brings a team rich in talent with extensive expertise in generative AI and media infrastructure to Wix's existing workforce. The founders and their team will join Wix at their headquarters, bringing with them years of experience and a shared ambition to redefine what's possible with technology.
Sources:
A.M.
