Hour One AI

About Hour One AI

Hour One is a generative AI company that has developed a platform to transform text into video content featuring lifelike virtual human presenters. Founded in 2019 by CEO Oren Aharon and CTO Lior Hakim, the company aims to make professional-grade video production accessible, scalable, and efficient for businesses without needing technical expertise. Aharon, who holds a PhD in Electrical Engineering, has a background in deep tech investment and entrepreneurship. The company is headquartered in Tel Aviv, Israel, with an office in New York.

The core of Hour One's service is its AI-driven, cloud-based platform that allows users to generate fully-produced videos in minutes. Clients can convert text scripts into videos featuring one of over 100 stock avatars or create a personalized virtual twin of themselves or other talent. These avatars can speak in over 60 languages with various accents and display realistic human expressions. The platform includes customizable templates, a brand kit for consistency, an AI script assistant, and collaboration tools. In May 2025, the website builder platform Wix.com announced its acquisition of Hour One to integrate its technology and expertise, with the entire Hour One team, including its founders, joining Wix.

The business model is primarily subscription-based, with tiered plans including free, individual, and business options, as well as custom enterprise plans for high-volume needs. The company also offers an API for developers to integrate the video generation capabilities into their own products. Hour One serves a wide range of industries for various use cases, including learning and development, video marketing, sales enablement, customer success, and human resources. Notable clients and partners have included Berlitz, NBCUniversal, DreamWorks, Cameo, and Google Cloud, demonstrating the platform's utility from corporate training to media and entertainment.