SupportNinja buys Aventus to launch e-commerce CX unit
What's the deal? SupportNinjaDealroom has a profile for this one. Try Dealroom →, an outsourcing and customer experience (CX) company, has acquired AventusDealroom has a profile for this one. Try Dealroom →, an e-commerce support specialist. Terms were not disclosed. The target will operate as Aventus by SupportNinja.
What's the endgame? The deal combines Aventus's expertise in platforms like Shopify, Gorgias, Kustomer, and Zendesk with SupportNinja's NinjaAI technology and global delivery. Aventus has served more than 100 e-commerce brands. Together they form a managed-CX offering for e-commerce and direct-to-consumer companies.
Why now? "AI is fundamentally changing what e-commerce brands should expect from their CX operations," said SupportNinja chief executive officer Craig Crisler. The pitch: automate routine work, apply human expertise where it matters most, and turn interactions into growth insights.
The signal: The deal fits a 2026 push to pair customer-service AI with human agents. Salesforce's planned purchases of Fin and Cresta are far larger examples; SupportNinja's move is a focused bolt-on, buying a specialist foothold in a segment that wants automation without cutting humans out entirely.
Read more: smartcustomerservice.com
Image credit: Generated with Gemini
