Titan OS raises $46M to grow its smart TV OS beyond Europe
What's the deal? Barcelona-based Titan OS has raised $46 million in a late-stage round of equity and debt to expand its smart TV operating system internationally. The financing came from debt facilities managed by BlackRock, alongside existing investors Highland Europe and Mangrove Capital Partners.
Why it stands out: The round sits in the 82nd percentile for deal size among comparable raises — a notable sum for a startup founded in 2023. It follows a $58 million raise last year, bringing Titan OS to $110 million in total funding.
What Titan OS does: It licenses a Linux-based operating system to TV makers under a revenue-share model, then monetises it through its Titan Ads platform and FAST (free ad-supported television) channels. Its pitch to manufacturers: better value from unit sales without building their own software.
Why now? User reach has grown from 18 million to 30 million in a year, and the company has added Sharp, AOCDealroom has a profile for this one. Try Dealroom →, VestelDealroom has a profile for this one. Try Dealroom →, and SkyworthDealroom has a profile for this one. Try Dealroom → as partners. PhilipsDealroom has a profile for this one. Try Dealroom → has switched its entire 2026 TV range to Titan OS, dropping Google TVDealroom has a profile for this one. Try Dealroom →.
What's the endgame? The company wants to sign more manufacturers and enter new geographies rather than grow slowly. It is also investing in AI-driven content discovery and ad targeting, and recently opened a London office focused on advertising.
Rising chip costs are helping. "The TV hardware industry is not a very profitable business," chief financial officer Hyoungung Kim told TechCrunch, adding that with AI-driven price hikes, manufacturers "have basically doubled down on our partnership."
What could go wrong? Titan OS competes against far larger platforms — Google, Roku, Samsung, and Hisense — for the same viewer data and recurring ad revenue. It still needs to show its growing device footprint translates into durable usage and ad income.
The signal: TV platforms are increasingly valuable not for navigation but for the viewer data and advertising they generate. Titan OS is one of the few concrete attempts to build an independent software layer for connected TV in Europe — and its capital now signals ambitions beyond it.
Read more: TechCrunch
Image credit: Titan OS
