Beauty brand Hyeglo raises $737K led by Sauce

What's the deal? Indian beauty and personal care brand Hyeglo Beauty has raised US$950.6K in a round led by SauceDealroom has a profile for this one. Try Dealroom →. Giga Capital, Consumer Collective, ReckittDealroom has a profile for this one. Try Dealroom →'s Arjun PurkayasthaDealroom has a profile for this one. Try Dealroom →, and The Patient Capital also participated.

What's the endgame? Hyeglo, a direct-to-consumer brand founded by Kanupriya Ahluwalia in April 2026, will use the funds for research and development, new product launches, brand building, and hiring. The money is earmarked to expand its portfolio, Ahluwalia told The Economic Times .

Why now? The raise lands amid steady early-stage activity in India's beauty and personal care category. Skincare brand ISLAND BeautyDealroom has a profile for this one. Try Dealroom → raised US$350.4K in late October, while a larger US$4.07M round for skincare brand NumourDealroom has a profile for this one. Try Dealroom → was reported to be in discussions.

The signal: D2C funding is shifting toward science- or ingredient-led products, repeat purchases, sound unit economics, and offline expansion over online visibility alone. Hyeglo's focus on R&D and new products fits that emphasis. Still, this is a modest early-stage bet, not evidence of a breakout.

Read more: economictimes.indiatimes.com

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