Gourmet pizza chain The Dough Therapy raises $554K seed to double outlets
What's the deal? Mumbai gourmet pizza chain The Dough Therapy has raised US$713K in a seed round led by Michigan Capital AdvisorsDealroom has a profile for this one. Try Dealroom →, formerly Melwani FinanceDealroom has a profile for this one. Try Dealroom →, with participation from Equiglobe Investment. The round values the company at US$4.75M.
What does it do? Founded in 2020 by Abhishek Dedhia, Mohit Chheda, and Gaurav Majrekar, the brand sells more than 30 varieties of vegetarian and vegan gourmet pizzas. It has grown from a single outlet to 10 locations across Mumbai.
Where's the money going? The company will spend 60% on new outlets, 15% on marketing, and 25% on supply chain, centralised operations, and kitchen technology. It described the round as its first institutional capital.
Why now? Over the next 12 months, The Dough Therapy aims to double its outlet count to 20 and enter new Indian cities. It plans to combine company-owned outlets, select dine-in formats, and franchise partnerships.
The expansion play: The raise funds a move beyond a single city. The planned mix of own outlets and franchises is the model the capital will test as the chain shifts from a Mumbai brand to a multi-market one.
The signal: The round is modest beside India's established pizza operators. Domino's operator Jubilant FoodWorksDealroom has a profile for this one. Try Dealroom → added 88 stores in the September 2026 quarter, while Pizza HutDealroom has a profile for this one. Try Dealroom →'s Indian operators have reported weaker same-store sales. That contrast leaves room for smaller, differentiated brands — but outlet growth alone does not prove strong store economics, making the investment in supply chain and kitchen operations key to expanding without diluting consistency.
Read more: incubees.com
Image credit: Generated with Gemini
