Creator agency LV8 lands healthy eight figures as it merges with sister firm Mirage
What's the deal? Social-first creator agency LV8Dealroom has a profile for this one. Try Dealroom → is merging with its sister company Mirage Digital and raising healthy eight figures in growth equity from private equity firm Velocity Capital ManagementDealroom has a profile for this one. Try Dealroom →. The combined business will operate under the LV8 brand, with LV8 chief executive Griffin Haddrill as CEO.
What's the endgame? Mirage helps distribute and monetize creator videos across streaming and social platforms. Haddrill founded or co-founded both firms, but stepped away from Mirage in 2023; the merger reunites them under one roof.
The numbers: The combined LV8 and Mirage will generate "healthy eight figures" in annual revenue, Haddrill said.
Why now? The deal lands amid a wave of creator-economy consolidation. Creator-focused mergers and acquisitions rose 23% year over year in the first half of 2026, with agencies making up about a fifth of transactions.
The signal: Larger firms are buying creator relationships and capabilities to sell alongside existing marketing services — recent examples include Accenture SongDealroom has a profile for this one. Try Dealroom →'s purchase of Whalar and Billion Dollar BoyDealroom has a profile for this one. Try Dealroom →'s acquisition of Creator AuthorityDealroom has a profile for this one. Try Dealroom →. LV8's merger and raise fit that pattern, though the reporting leaves open how the combined firm plans to deploy its new capital.
Read more: adweek.com
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