Cookie dough brand Doughy raises $6.1M, lands in Target

What's the deal? DoughyDealroom has a profile for this one. Try Dealroom →, a Santa Monica-based cookie dough brand, has raised $6.1 million from investors including Oversubscribed VenturesDealroom has a profile for this one. Try Dealroom →, Corazon CapitalDealroom has a profile for this one. Try Dealroom →, Amok Consumer Growth Fund, Quorum Capital Partners, Bluestein VenturesDealroom has a profile for this one. Try Dealroom →, and Simple Food VenturesDealroom has a profile for this one. Try Dealroom →. The company plans to use the funds to support growth, new packaging formats, and seasonal product lines.

What does Doughy make? Led by founder and chief executive officer Kelly Ramey, the brand sells edible and bakeable cashew-based cookie dough that is low-glycemic, gluten-free, and free from traditional flour, butter, and refined sugars. Its customers include Erewhon, Whole Foods MarketDealroom has a profile for this one. Try Dealroom →, Fresh Thyme Market, WegmansDealroom has a profile for this one. Try Dealroom →, and Target.

Why now? The raise coincides with a push into wider retail. Doughy unveiled a new brand identity and a flat-pack "puck" format ahead of a November 1 launch at Target, moving beyond its foothold at Erewhon.

What's the endgame? The company, founded in 2022 and reporting annual revenue between $1 million and $10 million, is testing whether its premium cookie dough can reach a far broader audience through mass retail.

The signal: At $6.1 million, Doughy's round looks modest next to larger consumer packaged goods raises. But it fits a pattern of investors backing food brands positioned for retail expansion, with the Target launch — not the funding alone — marking the real test of scale.

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Image credit: Generated with Gemini