Naylor makes sixth acquisition, buying Leeds' Profit Genie to push into the North
What's the deal? Naylor Accountancy Services has acquired Leeds-based Profit Genie GroupDealroom has a profile for this one. Try Dealroom → for an undisclosed sum, giving the Tunbridge Wells-headquartered firm its first base in the North of England. Profit Genie combines accounting and compliance with financial coaching, specialising in e-commerce, fitness and private sector education businesses.
Why now? The deal is Naylor's sixth acquisition since 2021 and its second in 2026, following the purchase of Buckinghamshire firm Another AnswerDealroom has a profile for this one. Try Dealroom →. Naylor, a partner firm within ETL Global UK, says further deals are expected to complete in early 2027.
What's the endgame? Naylor plans to use the Leeds office as a platform to build a presence across the region. Founder Duncan Lloyd will stay on as a consultant to support the transition, while Samantha McDonald steps up as client manager; Profit Genie will rebrand as Naylor Accountancy Services within three months.
What changes for clients? Lloyd said customers "will benefit from a wider range of services" as the business folds into the larger group. Naylor managing director Nikolai Naylor said Leeds "gives us a strong platform in the North that we intend to build on."
The expansion angle: The acquisition marks Naylor's move into Yorkshire, extending its reach beyond the South East. Profit Genie's specialist sector work and national client base give the deal strategic value beyond simply adding accounts.
The signal: Naylor's deal reflects a wider push among accountancy firms to build regional scale through acquisitions. In 2026, Midlands-based Hayward WrightDealroom has a profile for this one. Try Dealroom → merged with Leeds' Auker RhodesDealroom has a profile for this one. Try Dealroom → to enter Yorkshire, while DJH expanded across the UK — making Naylor one player in a fast-consolidating market.
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