Gamehaus buys 56% of AI video startup Anamana in $19.6M stock deal
What's the deal? GamehausDealroom has a profile for this one. Try Dealroom →, a Nasdaq-listed mobile game publisher, has signed a definitive agreement to acquire a roughly 56% stake in TechforgeDealroom has a profile for this one. Try Dealroom →, the holding company of AI-native micro-serial platform AnamanaDealroom has a profile for this one. Try Dealroom →. The company will pay $19.6 million in Gamehaus Class A shares to existing shareholders and invest a further $7 million in cash directly into Techforge.
What's the endgame? Gamehaus wants to shift from publishing mobile games to running an AI content production and distribution platform. It plans to make Anamana a new business line and its "primary engine driving future growth," while managing the existing gaming portfolio for cash flow and profitability.
Anamana, founded in 2025, uses agentic AI to help human storytellers produce serialised video. Its platform claims to cut capital, time, and manpower costs by as much as 97%, with content distributed through its own app and third parties such as YouTube and TikTok.
Why now? The move builds on an August strategy shift toward AI-generated content and an earlier minority investment in an AI game-generation studio. It turns a stated pivot into a concrete acquisition.
The terms: No cash goes to selling shareholders; the $19.6 million is paid through about 24.5 million shares at $0.80 each. Sellers include an entity controlled by founder and chairman Feng Xie. Closing is expected during November 2026 and does not require shareholder approval.
What could go wrong? Shares fell 15.67% to $0.549 in premarket trading after the announcement, and the stock had earlier drawn a Nasdaq minimum bid price notice. The release does not establish Anamana's scale or commercial traction, and Gamehaus is entering a crowded microdrama market where TikTok, ReelShortDealroom has a profile for this one. Try Dealroom →, and DramaBoxDealroom has a profile for this one. Try Dealroom → are scaling fast.
"We see an opportunity to apply the capabilities we have built in gaming to a broader range of AI-powered entertainment," said Xie, pledging "a disciplined approach to investment and commercialization."
The signal: The deal tests whether a game publisher can convert user-acquisition and monetisation skills into a profitable AI content business. Lower production costs alone won't win a market already full of well-funded rivals.
Read more: marketscreener.com, prnewswire.com
Image credit: Generated with Gemini
