Cuttable raises $20M to automate brands' ad creative on Meta
What's the deal? Cuttable, an Australian startup that turns brands' photos and videos into AI-generated ads for Meta and TikTok, has raised $20 million in Series A funding. Airtree VenturesDealroom has a profile for this one. Try Dealroom → led the round, with seed backers Square Peg Capital and RampersandDealroom has a profile for this one. Try Dealroom → participating. The deal values the company at more than $100 million.
What's the endgame? Cuttable's technology scans a brand's Meta content and Shopify orders, then builds new ads from existing assets. Each ad keeps a record of the messaging being tested, such as a price promotion or a product's origin story. Ads are published once approved by a human.
Who's behind it? Founded in 2023 in Melbourne, Cuttable is led by co-chief executive officers Sam Kroonenburg and Jack White, with Ed Ring as chief operating officer. Kroonenburg co-founded cloud learning platform A Cloud Guru, which exited in a US$2 billion deal with Pluralsight in 2021.
Why now? The raise follows Cuttable's seed financing and a 2026 US launch. It is a sizeable bet for the sector: the round sits in the 92nd percentile of all-time Series A rounds for marketing startups in Australia, based on a sample of 4,429 deals.
What could go wrong? Meta is moving into the same territory. In 2026 it introduced brand-aware creative generation tied to performance insights and expanded tools that turn static assets into video variations. That raises the stakes for independent platforms betting brands will pay for a workflow that connects creative production to campaign results, rather than rely on Meta's native tools.
The signal: Investors see creative production as the last part of ad buying left to automate. Cuttable's wager is that it can show a clear performance or workflow advantage — even as the platforms it builds on add similar features of their own.
Read more: adweek.com
Image credit: Cuttable
