Cuttable

About Cuttable

Cuttable operates an AI-powered ad creation platform designed to automate the creative process for marketing teams, agencies, and direct-to-consumer (DTC) brands. The company's core service enables users to quickly generate, personalize, and scale advertising campaigns across multiple channels, particularly for Meta platforms like Facebook and Instagram. The platform connects to a user's ecommerce store, such as Shopify, analyzes brand assets, products, and visual identity, and then automatically produces hundreds of ready-to-run image and video ad variations within minutes. This process aims to eliminate the time-consuming manual work typically involved in creating ad content, such as resizing videos and other "grunt work".

Founded in 2021 by Sam Kroonenburg, Jack White, and Edward Ring, Cuttable was established to merge advertising creativity with marketing science and AI technology. Kroonenburg, who serves as Co-CEO, previously co-founded A Cloud Guru, a cloud education company that was sold for $2 billion in 2021. His experience in building a global tech enterprise informs Cuttable's vision. Co-CEO Jack White brings 20 years of advertising experience, having co-founded the creative agency Sunday Gravy. COO Edward Ring has a background that includes co-founding Hector's Deli and working at Conscious Investment Management. This founding team combines deep expertise in technology, advertising, and marketing.

Cuttable's business model is based on a SaaS subscription, with pricing tiers structured for different levels of creative needs, billed annually. The company targets brands that sell online, from small ecommerce teams to large enterprises, aiming to democratize access to high-quality creative production. By automating the generation of on-brand, performance-ready ads, Cuttable allows businesses to scale their marketing efforts without proportionally scaling their teams or budget. The platform's AI is trained by strategists from major global advertising agencies to blend best practices with creative automation. Since its launch, Cuttable has attracted clients such as Penfold's, Nandos, Medibank, Kogan, and Frank Body. The Melbourne-based startup secured a $5.5 million seed round in July 2024, and later topped it up to a total of $10 million, to fund global expansion, with a U.S. headquarters planned for Austin, Texas, in early 2026.