UK soda brand Something & Nothing raises $6.4M to grow ‘Not Pop’ push
What's the deal? Premium soda brand Something & Nothing has raised $6.4 million in an early-stage round led by venture firm Venrex. The funding builds on the company's "Not Pop" campaign.
Why now? The company moved to raise capital to ride its current momentum, according to BevNETDealroom has a profile for this one. Try Dealroom →. It is the second investment in the brand by Venrex, which also contributed to Something & Nothing's $2.5 million round last year.
Who's backing it? Venrex recently backed Cob FoodsDealroom has a profile for this one. Try Dealroom →, the snack brand co-founded by tennis player Novak Djokovic.
The signal: The round lands in the roughly 90th percentile for early-stage venture deals in UK food over the past four years, based on a sample of 165 rounds. That places Something & Nothing among the larger raises in a competitive category.
Read more: bevnet.com
Image credit: Something & Nothing
