Ivyclip lands €300,000 from Maschmeyer after a studio bidding war
What's the deal? IvyclipDealroom has a profile for this one. Try Dealroom → founder Leonie Neisinger accepted Carsten MaschmeyerDealroom has a profile for this one. Try Dealroom →'s offer of €300,000 (≈$348,060) for a 10% stake, valuing the company at $3 million. The early-stage deal was struck on the episode of the German investor show that aired Monday, September 14, 2026.
How it happened: The pitch turned into a bidding contest after all five investors showed interest. New judge Johannes KlieschDealroom has a profile for this one. Try Dealroom → proposed a non-equity deal — €150,000 up front, then €1 per clip sold until he recouped €300,000 — before Maschmeyer countered by doubling his cash to €300,000 and pledging a celebrity endorsement plus market contacts.
What's the endgame? Ivyclip makes a flexible hair clip. Investors tested it in the studio, with one judge doing a lie-down test and male panelists trying it on wigs; the panel agreed the product felt comfortable.
Why it matters: The outcome shows founders may favour a larger cash investment plus investor contacts over short-term revenue-share proposals. Kliesch's shift from rejected founder to judge also reshapes the studio's dynamics.
The signal: At €300,000, this is a small raise — landing in the bottom eighth of comparable rounds by size. Yet the negotiation captures a wider tension in early-stage dealmaking: whether founders should trade equity for network value or hold it and take revenue-share terms instead.
Read more: particle.news
Image credit: Generated with Gemini
