FundraiseSep 2, 2026, 17:59 UTC

Jake Paul's Anti Fund leads Archive round as AI labs adopt creator marketing

What's the deal? Archive, an AI-native creator marketing platform, has closed an early-stage funding round co-led by Anti Fund and Florida Funders. Battery Ventures, Stripe, Tiger Global, Lux Capital, and Human Capital also joined, alongside more than 50 founders and executives from the technology and consumer sectors.

Who's backing it? Anti Fund is the firm founded by Jake and Logan Paul and Geoffrey Woo, and it has invested in OpenAI and Cognition. Stripe and Tiger Global add further weight to a cap table stacked with recognisable names.

What does Archive do? It gives brands two tools on one foundation: social listening that tracks what works for a brand and its rivals, and creator programs that run campaigns end to end. Both rely on AI that watches short-form video across TikTok, Instagram, and YouTube — capturing tagged, untagged, and disappearing content that manual tools miss.

Why now? Creator advertising is now a $37 billion US channel, growing roughly four times faster than the broader media market. Two of the largest AI labs already run their creator marketing on Archive, and Anti Fund says several of its portfolio companies treat creators as their top growth channel.

What's the traction? More than 1,000 brands run on Archive, including L'Oreal, DoorDash, and Pinterest. The company recently closed two seven-figure enterprise deals with global consumer brands.

The founder's pitch: Co-founder Geoffrey Woo said he built Archive out of frustration at Ketone-IQ, a brand he co-founded that scaled past a $40 million revenue run rate. "We were reviewing thousands of videos by hand, chasing content that expired in 24 hours, and still missing half of it," he said.

The signal: "Every brand will eventually run thousands of creator relationships the way they run paid media today," said co-founder and chief executive officer Paul Benigeri. With AI companies leaning on creators to grow, Archive is betting that word of mouth becomes something brands can operate at scale.