mobile.de to acquire Carwow's German business, terms undisclosed
What's the deal? German vehicle marketplace mobile.deDealroom has a profile for this one. Try Dealroom → has signed a definitive agreement to acquire Carwow Germany from Carwow GroupDealroom has a profile for this one. Try Dealroom →. Financial terms were not disclosed, and closing depends on customary regulatory approvals.
What each side brings: mobile.de lists more than 1.6 million vehicles and draws over 140 million monthly visits. Carwow.de adds new-car, leasing, and dealer stock-sourcing auction technology.
What changes? Carwow.de keeps its brand, team, and leadership, with Philipp Sayler von Amende staying on as CEO. Existing dealer and OEM relationships remain unaffected, and its auction product continues serving dealers sourcing used cars from consumers.
Until regulatory clearance, the two companies will run on a fully standalone basis with no operational integration. On closing, Carwow.de gains a perpetual licence to use the Carwow brand in Germany.
Why now? For Carwow Group, the sale sharpens its focus. "This shift allows us to sharpen our focus as we continue to innovate and accelerate our growth in the UK and Spain," said CEO John Veichmanis.
What's the endgame? mobile.de wants Carwow's transaction-focused capabilities in leasing and new-car sourcing. "Its strong focus on leasing, combined with its expertise in new-car search, configuration and Build-to-Order journeys, is exactly the kind of capability we want to invest in," said mobile.de CEO Ajay Bhatia.
The players: Founded in 1996, mobile.de is a subsidiary of AdevintaDealroom has a profile for this one. Try Dealroom →, a global online classifieds operator. Carwow Group runs a portfolio of automotive brands including Auto ExpressDealroom has a profile for this one. Try Dealroom →, Evo, and CarBuyerDealroom has a profile for this one. Try Dealroom →, reaching 17.7 million monthly visitors across the UK, Germany, and Spain. Carwow entered Germany in 2016.
The signal: The deal reflects continued consolidation in online automotive marketplaces, as established listing platforms absorb transaction-focused rivals to broaden their reach across new-car, leasing, and used-car sourcing.
Image credit: Mr.TinDC
