C
Carwow
Transportation · London, United Kingdom · Founded 2013
Carwow is an online car marketplace that connects customers, automotive brands and car dealers MoreLess
Carwow is a UK-based online platform that simplifies the process of buying and selling cars. It operates in the automotive retail market, serving a broad range of clients, from individual car owners to car dealerships. The platform's primary function is to connect buyers and sellers, eliminating the need for haggling and providing a transparent, hassle-free experience.
Carwow's business model is centered around facilitating transactions between car buyers and sellers. It allows sellers to list their cars for sale, and buyers can browse these listings, compare prices, and make purchases. The platform also offers a bidding feature, where over 4,000 dealers across the UK can bid on listed cars. This competitive environment ensures that sellers get the best possible price for their vehicles.
In addition to its marketplace function, Carwow also provides a wealth of information for car enthusiasts and potential buyers. It hosts a popular YouTube channel with over 70 million views per month, offering in-depth car reviews and the latest car news. The platform is also home to hundreds of independent reviews, providing unbiased insights into various car models.
Carwow generates revenue through fees charged to dealers for each successful transaction. It also monetizes its YouTube channel through ad revenue. The company's strong reputation, as evidenced by its 'Excellent' rating on Trustpilot, indicates a high level of customer satisfaction and trust in its services.
Keywords: Online Car Marketplace, Car Buying, Car Selling, Car Dealerships, Bidding Platform, Car Reviews, YouTube Channel, Trustpilot, Automotive Retail Market, Transaction Fees.
Company overview
Carwow company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 595
- Open positions
- 48
- Dealroom signal
- 67.0
- Investment activity
- 3 companies · latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Carwow funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES FOther financing | Jul 2024 | $52M | $208M | Episode 1 Ventures · Accel · Balderton Capital · Vitruvian Partners | ↗ |
| LATE VCOther financing | Nov 2023 | $3.9M | $275M | Crowdcube | ↗ |
| LATE VCOther financing | Apr 2022 | $0 | — | Volvo Cars Tech Fund | ↗ |
| MEDIA FOR EQUITYOther financing | Mar 2022 | $23M | $275M | 4tv | ↗ |
| SERIES EOther financing | Dec 2021 | $55M | $220M | Balderton Capital · Hercules Capital · Daimler Technology and Venture · Accel | ↗ |
| SERIES DOther financing | Aug 2019 | Accel · Vitruvian Partners · Balderton Capital · Daimler Technology and Venture | ↗ | ||
| SERIES COther financing | Jul 2017 | Accel · Balderton Capital · Vitruvian Partners | ↗ | ||
| SUPPORT PROGRAMOther financing | Feb 2017 | Tech Nation | ↗ | ||
| SERIES BOther financing | Jan 2016 | Balderton Capital · Episode 1 Ventures · Samos Investments · Accel | ↗ | ||
| SERIES AOther financing | Dec 2014 | Samos Investments · Balderton Capital · Episode 1 Ventures | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $112M | 0% | −$30M | -26.8% |
| 2025 | $112M | 0% | −$30M | -26.8% |
| 2024 | $112M | +55.4% | −$30M | -26.8% |
| 2023 | $72M | +37.3% | −$30M | -41.6% |
| 2022 | $53M | +9.1% | −$30M | -57.2% |
| 2021 | $48M | +62.4% | −$13M | -26.2% |
| 2020 | $30M | — | −$4.7M | -15.8% |
Growth signals
Carwow website traffic
Latest recorded traffic for Carwow is 6.7M monthly website visits, down 5.6% over the last three months. Carwow's team grew 2.6% over the past year.
Hiring
Open positions at Carwow
Current openings linked to this company in Dealroom.
Comparisons
Carwow compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 AUTO1 GroupEurope’s leading digital automotive platform |
Berlin, Germany | Operational | 4,899 | $1.1B | $6.9B |
 MotorwayThe next-generation used car marketplace |
London, United Kingdom | Operational | |||
 Frontier Car GroupBuilds and runs marketplaces focused on emerging markets in the auto sector |
Berlin, Germany | Closed | |||
 KarossoOnline platform for used cars in Germany |
Berlin, Germany | Acquired | |||
 CarizyOnline marketplace for used cars |
Courbevoie, France | Acquired | |||
 MOTORSMotors.co.uk is a car search website which aims to make the process of finding the right car as easy as possible for used car buyers, and the selling of used cars as straightforward and cost-effective as possible for automotive retailers |
Milton, United Kingdom | Acquired | |||
 ClicarsClicars will deliver the most trustworthy, valuable and memorable experience to car buyers & sellers |
Madrid, Spain | Acquired | |||
 AramisAutoEuropean online platform for buying and selling used cars |
Arcueil, France | Acquired |
Capital deployed
Carwow investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
GRIDSERVEIver, United KingdomA tech-enabled sustainable energy business whose purpose is to deliver sustainable energy and move the needle on climate change
→
AutoviaLondon, United KingdomUK’s most influential automotive media business
→
Wizzle.co.ukUnited KingdomUsed car-buying platform
→
Talent graph
Carwow's talent
Source: Dealroom Talent Intelligence.
Investors
15 investors on Carwow's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Carwow has talent and traffic
team presence
In the news
Latest news about Carwow
Recent press, funding announcements, and product moves mentioning Carwow — open to read from the original sources.
Market sentiment
What the market is saying about Carwow
An AI-synthesized read of the highest-engagement posts about Carwow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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