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Carwow
Carwow is an online car marketplace that connects customers, automotive brands and car dealers
About Carwow
Carwow is a UK-based online platform that simplifies the process of buying and selling cars. It operates in the automotive retail market, serving a broad range of clients, from individual car owners to car dealerships. The platform's primary function is to connect buyers and sellers, eliminating the need for haggling and providing a transparent, hassle-free experience.
Carwow's business model is centered around facilitating transactions between car buyers and sellers. It allows sellers to list their cars for sale, and buyers can browse these listings, compare prices, and make purchases. The platform also offers a bidding feature, where over 4,000 dealers across the UK can bid on listed cars. This competitive environment ensures that sellers get the best possible price for their vehicles.
In addition to its marketplace function, Carwow also provides a wealth of information for car enthusiasts and potential buyers. It hosts a popular YouTube channel with over 70 million views per month, offering in-depth car reviews and the latest car news. The platform is also home to hundreds of independent reviews, providing unbiased insights into various car models.
Carwow generates revenue through fees charged to dealers for each successful transaction. It also monetizes its YouTube channel through ad revenue. The company's strong reputation, as evidenced by its 'Excellent' rating on Trustpilot, indicates a high level of customer satisfaction and trust in its services.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 595
- Open positions
- 48
- Dealroom signal
- 67.0/100
- Industry
- Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Transportation, Automotive, Price Comparison, Deal Comparison, Car, Car Purchasing, Techscale200, Used Vehicles, Online Car Purchasing, Circular Economy, Woman Founder
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 3 companies, latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES FOther financing | Jul 2024 | $52M | $208M | Episode 1 Ventures · Accel · Balderton Capital · Vitruvian Partners | ↗ |
| LATE VCOther financing | Nov 2023 | $3.9M | $275M | Crowdcube | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Carwow is 6.7M monthly website visits, down 5.6% over the last three months. Carwow's team grew 2.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 AUTO1 GroupEurope’s leading digital automotive platform |
Berlin, Germany | Operational | 4,899 | $1.1B | $6.9B |
 MotorwayThe next-generation used car marketplace |
London, United Kingdom | Operational | |||
 Frontier Car GroupBuilds and runs marketplaces focused on emerging markets in the auto sector |
Berlin, Germany | Closed | |||
 KarossoOnline platform for used cars in Germany |
Berlin, Germany | Acquired | |||
 CarizyOnline marketplace for used cars |
Courbevoie, France | Acquired | |||
 MOTORSMotors.co.uk is a car search website which aims to make the process of finding the right car as easy as possible for used car buyers, and the selling of used cars as straightforward and cost-effective as possible for automotive retailers |
Milton, United Kingdom | Acquired | |||
 ClicarsClicars will deliver the most trustworthy, valuable and memorable experience to car buyers & sellers |
Madrid, Spain | Acquired | |||
 AramisAutoEuropean online platform for buying and selling used cars |
Arcueil, France | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
GRIDSERVEIver, United KingdomA tech-enabled sustainable energy business whose purpose is to deliver sustainable energy and move the needle on climate change
→
AutoviaLondon, United KingdomUK’s most influential automotive media business
→
Wizzle.co.ukUnited KingdomUsed car-buying platform
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Series A1 investor entered at this stage
Series B and later6 investors entered at this stage
Vitruvian Partners
Daimler Technology and Venture
Hercules Capital
Volvo Cars Tech Fund
Crowdcube
Bessemer Venture Partners
Other known investors2 additional known investors
- 4T4tv
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Carwow on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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