M&A

BrandJet AI Acquires Lead Generation Platform IGLeads

What's the deal? BrandJet AIDealroom has a profile for this one. Try Dealroom →, a multi-channel sales outreach and brand intelligence platform, has acquired IGLeadsDealroom has a profile for this one. Try Dealroom →, a no-code lead generation tool used by thousands of businesses to collect publicly available contact data. Terms were not disclosed.

What does each side do? IGLeads, founded in 2021, extracts contact data from Instagram, TikTokDealroom has a profile for this one. Try Dealroom →, LinkedIn, FacebookDealroom has a profile for this one. Try Dealroom →, Google MapsDealroom has a profile for this one. Try Dealroom →, and other sources with no coding or software installation. BrandJet runs outreach sequences across email, LinkedIn, X, WhatsApp, Instagram, and Telegram, plus a contact database of more than 700 million records.

What's the endgame? The deal joins two halves of a workflow most sales teams run in separate tools. IGLeads customers can push new lead lists straight into BrandJet's sequences, while BrandJet users gain IGLeads' extraction engine and AI enrichment.

Why now? Both companies said the deal reflects how buyers have moved from corporate email to social platforms, while traditional database tools have been slow to follow. The combined platform targets teams already paying for two or three products to do the job.

In their words: "Every GTM team runs the same relay race: scrape leads in one tool, enrich them in another, sequence them in a third, and track replies in a fourth," said Nirav H. Shah, co-founder and chief executive officer of BrandJet AI.

What changes for customers? IGLeads customers keep their current plans and gain BrandJet's outreach sequences, unified inbox, and AI-assisted reply handling. IGLeads will continue to operate under its own name at igleads.io, and existing accounts are unaffected.

How it rolls out: Integration will proceed in phases over the coming months, starting with a direct export path from IGLeads into BrandJet sequences. Customers do not need to migrate accounts or take any action to keep using either product.

The signal: The acquisition is a bet on consolidating fragmented go-to-market tooling into a single stack — sourcing, enrichment, outreach, and monitoring — aimed at sales teams that now find prospects in social feeds rather than corporate directories.

Read more: Yahoo Finance

Image credit: homegets.com

Source: dealroom

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