Banzai closes $13.2M ConnectAndSell buy, doubling its revenue
What's the deal? BanzaiDealroom has a profile for this one. Try Dealroom → International (Nasdaq: BNZI), an AI marketing technology company, has completed its acquisition of substantially all assets of ConnectAndSell, an AI sales acceleration platform, effective July 2, 2026. The $13.2 million deal — priced at under 1x 2025 revenue — combines cash, a seller note, and equity.
What each side brings: ConnectAndSell serves about 250 B2B customers, including IntuitDealroom has a profile for this one. Try Dealroom →, RingCentral, and SAP, across financial services, healthcare, and technology. Its platform facilitates 4.8 million live customer conversations annually and, by its own estimate, generates $17.8 billion in annual sales pipeline value for clients.
The numbers: ConnectAndSell posted FY 2025 revenue of $14.7 million at an 86% gross margin, with average revenue per customer of roughly $59,000. That roughly doubles Banzai's top line and reinforces a high-margin profile, building on a Q1 2026 revenue base of $2.7 million.
How it's structured: Terms include $5.5 million cash at closing, a $1.8 million one-year seller's note, and a $5.9 million equity component issued at $2.98 per share. The equity portion may dilute existing shareholders.
What's the endgame? The deal pushes Banzai deeper into sales acceleration and revenue-generation workflows. "ConnectAndSell solves the hardest problem in B2B sales: getting decision-makers into live conversations," said Joe DavyDealroom has a profile for this one. Try Dealroom →, founder and chief executive officer of Banzai.
What's next? Most of ConnectAndSell's 38 employees will join Banzai. The company expects cost synergies by the end of FY 2026 and a meaningful contribution to profitability and cash flow in FY 2027.
The signal: For a small-cap SaaS vendor with a $6.4 million market cap, buying a profitable, high-margin business at under 1x revenue is a step-change in scale. It reflects wider pressure on software firms to prove both profitability and AI differentiation without sacrificing margin quality.
Read more: Stock Titan, Business Insider
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