Iona Star backs Zitcha to help retailers cash in on first-party data
What's the deal? Iona StarDealroom has a profile for this one. Try Dealroom → has invested in ZitchaDealroom has a profile for this one. Try Dealroom →, a retail media platform that helps retailers turn their first-party data into advertising revenue.
The funding will support Zitcha's international expansion and cement retail media as a core revenue driver for retailers.
Founded in Melbourne in 2022, Zitcha works with retailers including OfficeWorksDealroom has a profile for this one. Try Dealroom →, BunningsDealroom has a profile for this one. Try Dealroom →, The Warehouse GroupDealroom has a profile for this one. Try Dealroom →, Frasers GroupDealroom has a profile for this one. Try Dealroom →, The Hut Group, and Ocado.
Why now? Retail is one of the world's largest markets, worth more than $30 trillion in annual global sales.
Retail media networks have become a key structural shift, letting retailers monetise customer relationships and digital and in-store channels as high-margin advertising platforms.
Zitcha helps retailers build and run these networks across digital, mobile, social, and in-store channels, using product and customer data to deliver targeted campaigns with measurable performance.
The signal: Now at breakout stage, Zitcha's omnichannel pitch — uniting onsite, offsite, and in-store channels — is winning it a roster of major retailers from Bunnings to Ocado just three years after launching in Melbourne. For Iona Star, an investment fund betting on structural retail media tailwinds, the deal is a wager that first-party data infrastructure becomes indispensable as AI-driven commerce matures.
Read more: Mediashotz
Image credit: Walmart Corporate
