Antwerp's Maurice & Nora raises €1M to scale non-medical home care platform
What's the deal? Antwerp-based social-impact startup Maurice & Nora has raised €1M to accelerate growth of its platform for non-medical in-home assistance. The round includes backing from Coformaco (led by Conny Vandendriessche), Dries Buytaert, 100IN, and Annemie Colruyt.
The startup connects families with vetted, self-employed care providers who offer companionship, household help, and other non-medical support for elderly and vulnerable people at home. With the new capital, Maurice & Nora plans to expand partnerships, hire staff, and develop features including AI matching, mobile apps, and voice technology.
Why now? Europe's ageing population is putting growing pressure on formal care systems. Belgium, like many Western European countries, faces a structural shortage of care workers — making platforms that unlock informal, non-medical support increasingly relevant.
The timing also reflects broader investor appetite for healthtech solutions that reduce the burden on overstretched public services while enabling people to age in place.
What could go wrong? Operating at the intersection of care and gig-economy platforms comes with regulatory risk. How self-employed care providers are classified — and how quality is ensured — could invite scrutiny as the platform scales.
Competing with subsidised public care services on price and trust is another challenge. And at €1M, the startup has limited runway to prove its model before needing to raise again.
The signal: Maurice & Nora sits in a fast-growing niche where tech meets eldercare — a space attracting more attention as demographic shifts accelerate across Europe. The involvement of prominent Belgian investors like Buytaert and Vandendriessche signals confidence in platform-driven models that could reshape how care is delivered outside traditional institutions.
Read more: Tech.eu
