Maurice & Nora

The company operates a digital platform that uses artificial intelligence for efficient matching between clients and student helpers. Services are divided into two branches: 'Maurice' focuses on seniors, offering help with groceries, transportation, light household work, and companionship, while 'Nora' assists families with after-school support, childcare logistics, and emergency care for a sick child. The platform is designed for scalability, with a focus on automating administrative and operational tasks. Future developments include the integration of voice agents to simplify appointment scheduling and an AI coach to help students enhance their service delivery.

Maurice & Nora's business model encompasses both direct-to-consumer (B2C) and business-to-business (B2B) approaches. Individuals and families can directly access services through the platform. Additionally, the company partners with employers to offer its care services as an employee benefit, either as a perk or within a flexible benefits plan, aiming to reduce caregiver-related stress and improve work-life balance. Corporate partners are provided with a dashboard for real-time insights into the usage of the service. The company handles all administrative aspects, including contracts and insurance, for its corporate clients.

Initially bootstrapped from Stretch Innovation, the startup attracted its first impact investor, Klaas Bals, who also joined as technical director in the summer of 2025. As of its launch, the company was primarily active in the Leuven-Antwerp-Gent triangle with a network of over 700 screened students. Maurice & Nora plans to expand throughout Flanders by the end of 2025 and into Brussels and Wallonia the following year, with another funding round planned to finance this national rollout.