Lubomila Jordanova named CEO of Diginex after Plan A acquisition

What's the deal? Lubomila Jordanova has been appointed CEO of the Diginex following its acquisition of Plan A. She will lead 150 employees across 12 countries, overseeing global expansion and integration of acquired businesses. The group focuses on financial discipline, ESG integration, and building future-proof client organisations.

Why now? The appointment comes after Plan A’s integration into Diginex and the company’s Nasdaq listing in January 2025. Jordanova’s leadership is aimed at accelerating growth, both organically and through global M&A, as demand rises for climate-aware financial strategies.

What could go wrong? Expanding across multiple regions and managing M&A deals carries operational risk. Aligning diverse teams under a unified strategy and maintaining profitability while scaling could prove challenging.

The signal: This move reflects a growing trend of combining financial growth with ESG and climate risk considerations. Companies are increasingly expected to embed sustainability in strategy and capital allocation, signalling a shift in how global businesses manage risk and pursue expansion.

Sources:
Diginex
ESG Today
Yahoo! Finance

A.M.