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Zebra Technologies

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Asset visibility and intelligent automation hardware and software

Lincolnshire, United StatesFounded 1969Other B2B Software
Valuation $18B Market cap · 2026
Revenue $6.22B Latest reported FY
EBITDA $1.49B Latest reported FY

About Zebra Technologies

In 1969, a conversation between two engineers, Ed Kaplan and Gerhard Cless, sparked the creation of a new company. Initially called Data Specialties Incorporated, their focus was on high-speed electromechanical products. The early days involved creating paper tape punches to record data, a venture that at one point left the young entrepreneurs in significant debt. However, a pivot in 1982 towards specialty on-demand labeling and ticketing systems set the stage for future growth. This strategic shift led to a rebranding in 1986, and the company became Zebra Technologies Corporation. A major milestone arrived on August 15, 1991, when Zebra Technologies went public with an initial public offering (IPO). This event provided the capital to fuel further expansion and innovation. The company's journey of growth included several acquisitions, but a truly transformative event occurred in 2014. Zebra announced it would acquire the Enterprise business from Motorola Solutions for $3.45 billion in an all-cash transaction. This massive acquisition, completed in late 2014, dramatically expanded Zebra's portfolio, adding mobile computing and advanced data capture technologies. It brought approximately 4,500 employees into the Zebra fold and created a powerhouse in enterprise asset intelligence.

Source: Dealroom company data

At a glance

Status
Listed
Founded
1969
Headquarters
Lincolnshire, United States
Listing
IPO 1991
Employees
11,803
Open positions
None listed
Dealroom signal
81.7/100
Industry
Enterprise Software, Engineering and Manufacturing Equipment
Sector
Other B2B Software, Supply Chain Management, Innovation Management, Retail, Accommodation, Data Centers
Business model
SaaS
Client focus
b2b
Investment activity
26 companies, latest Sep 2025
Capital deployed
$202M
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
POST IPO DEBT✓Debt May 2024 $500M — Undisclosed ↗
POST IPO DEBT✓Debt Sep 2014 $2B — Deutsche Bank · JP Morgan · Morgan Stanley —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $6.2B +15.3% $1.5B 23.9% $720M 11.6% $593M
2025 $5.4B +8.3% $971M 18% $419M 7.8% $593M
2024 $5B +8.7% $955M 19.2% $528M 10.6% $563M
2023 $4.6B -20.7% $749M 16.3% $519M
2022 $5.8B +2.7% $1.6B 26.8%
2021 $5.6B +26.5% $1.2B 21.9%
2020 $4.4B — $834M 18.8%
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Zebra Technologies website traffic

Latest recorded traffic for Zebra Technologies is 1.9M monthly website visits, up 11.8% over the last three months. Zebra Technologies's team grew 7.3% over the past year.

Latest monthly visits1.9M 3-month web change+11.8% 1-year team growth+7.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Elo TouchSystemsMilpitas, United StatesElo Touch Solutions — Touch Solutions for Retail, Hospitality, Interactive Digital Signage (IDS), Industrial, Medical, Gaming, Transportation, Handheld and Mobile $1.3Bvaluation PhotoneoBratislava, SlovakiaRobotic vision and intelligence based on a patented 3D technology $62Mvaluation Arris CompositesBerkeley, United StatesPioneer of next-gen composites for mass market applications $443Mvaluation Plus One RoboticsSan Antonio, United StatesDeveloping 3D and AI-powered perception software for logistics robots $200Mvaluation Third Wave AutomationUnion City, United StatesAutonomous high-reach forklifts with remote human oversight $200Mvaluation MatroxDorval, CanadaMatrox designs, manufactures, and markets professional graphics solutions $875Mvaluation RightHand RoboticsBoston, United StatesProvides end-to-end solutions that reduce the cost of e-commerce order-fulfillment of electronics, apparel, grocery $76Mvaluation Focal SystemsBurlingame, United StatesAI-powered retail automation and shelf-scanning technology $103Mvaluation OptoroWashington DC, United StatesRevolutionizing the way retailers manage returned & excess inventory $100Mvaluation AntuitSingapore, SingaporeAI-powered demand forecasting and merchandising SaaS solutions. $224Mvaluation Fetch RoboticsSan Jose, United StatesDevelops smart robots that facilitate in-factory operations and transportation $290Mvaluation FourKitesChicago, United StatesReal-Time visibility for the entire supply chain $1Bvaluation

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later3 investors entered at this stage

  • Deutsche Bank
  • JP Morgan
  • Morgan Stanley
Team profiled 182 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Lincolnshire HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Zebra Technologies on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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