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Third Wave Automation
Autonomous high-reach forklifts with remote human oversight
About Third Wave Automation
Third Wave Automation, founded in 2018 by Arshan Poursohi and Mac Mason (formerly Julian Mason), develops intelligent automation solutions to address stress in the supply chain. Poursohi, the CEO, has a background in robotics and software from roles at Toyota Research Institute and Google, while Mason serves as the Chief Robotics Officer. The founders' experience in R&D and frustration with the slow deployment of robotics into real-world applications led them to focus on autonomous forklifts for the warehouse and logistics market.
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The company's core offering is the Shared Autonomy Platform, which integrates artificial intelligence and machine learning to allow autonomous systems and human operators to work together. Its primary products are the TWA Reach and TWA Extended Reach, a line of autonomous high-reach forklifts. A key feature of Third Wave's technology is its operational flexibility, allowing the forklifts to be deployed in four different modes: fully autonomous, remote operation, remote assistance, and traditional manual operation. This multimode capability allows for integration into existing warehouse workflows without requiring significant or costly infrastructure changes.
Overseeing the fleet is the Armada Fleet Management System (FMS), which enables a single remote operator to manage and monitor multiple forklifts simultaneously. The business model includes software licensing for its platform, potentially through a subscription model, and a Robots-as-a-Service (RaaS) option to help clients avoid large capital expenditures. The company aims to enhance warehouse throughput, efficiency, and safety by keeping human operators off the floor and out of potentially hazardous situations. Since its inception, Third Wave Automation has raised a total of $97 million in funding over several rounds, with its latest Series C in October 2024 raising $27 million, led by Woven Capital, Toyota's growth fund. This funding is intended to scale manufacturing and further develop its technology.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Union City, United States
- Employees
- 44
- Open positions
- 4
- Dealroom signal
- 67.6/100
- Industry
- Enterprise Software
- Sector
- AI, Core AI, Hard Tech, AI Applications, DT and LS
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Third Wave Automation.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Oct 2024 | $27M | $200M | Innovation Endeavors · Norwest Venture Partners · Woven Capital · Qualcomm Ventures | ↗ |
| LATE VC✓Equity / VC | Feb 2023 | $0 | — | Zebra Technologies · Qualcomm Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Third Wave Automation is 6K monthly website visits, up 81.8% over the last three months. Third Wave Automation's team grew 2.3% over the past year.
Open positions
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A5 investors entered at this stage
Innovation Endeavors
HomebrewToyota Ventures
Heartland Ventures
Norwest Venture Partners
Series B and later3 investors entered at this stage
Zebra Technologies
Qualcomm Ventures
Woven Capital
Other known investors3 additional known investors
Nvidia Inception
Scott Brady
Zebra Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Third Wave Automation on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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