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Optoro

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Revolutionizing the way retailers manage returned & excess inventory

Washington DC, United StatesFounded 2010Other B2B Software
Valuation $100–500M Latest valuation · 2021
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Optoro and the history behind them.

About Optoro

Optoro, Inc. is a startup that specializes in optimizing the returns process for retailers. Founded in 2010, the company operates in the retail and e-commerce market, addressing a significant pain point for businesses: managing product returns efficiently. Optoro's primary clients include large retailers and e-commerce companies that face high volumes of returns.

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The company offers a comprehensive returns management solution that leverages advanced technology, including machine learning, to streamline the returns process. This technology helps retailers quickly route returned items to their most profitable next destination, whether that means restocking them, reselling them on secondary marketplaces, or recycling them. By doing so, Optoro helps its clients recover lost margins, reduce processing times, and improve overall customer satisfaction.

Optoro's business model is based on providing a software-as-a-service (SaaS) platform. Retailers subscribe to Optoro's services, which include a fully branded returns portal, integration with existing order and product information systems, and access to a network of over 1,000 nationwide drop-off locations. The company also offers APIs and webhooks for seamless integration with clients' existing systems, ensuring that the returns process is as smooth and efficient as possible.

Optoro makes money through subscription fees for its SaaS platform, as well as potentially through transaction fees on secondary marketplace sales. By transforming the returns process, Optoro not only helps retailers save money but also contributes to environmental sustainability by reducing waste and promoting the reuse of returned products.

In summary, Optoro is revolutionizing the retail returns process by providing a technology-driven solution that benefits both retailers and the environment.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2010
Headquarters
Washington DC, United States
Employees
74
Open positions
None listed
Dealroom signal
61.5/100
Industry
Enterprise Software
Sector
Other B2B Software, Supply Chain Management, Retail, Inventory Management, Circular Economy
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Optoro.

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Aug 2025 $0 Blue Yonder
SERIES EOther financing Dec 2021 $25M $100M Volta Circle · Zebra Technologies · eBay
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Optoro website traffic

Latest recorded traffic for Optoro is 7.8K monthly website visits, down 7.1% over the last three months. Optoro's team declined 10.8% over the past year.

Latest monthly visits7.8K 3-month web change-7.1% 1-year team growth-10.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • Nigel Morris
  • Grotech Ventures
  • SJF Ventures
  • QED Investors
  • Revolution
  • IKEA
  • Empede Capital

Series B and later9 investors entered at this stage

Other known investors1 additional known investor

  • Blue Yonder
Team profiled 35 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States96.9%
🇦🇺 Australia3.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Optoro on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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