O
Optoro
Revolutionizing the way retailers manage returned & excess inventory
About Optoro
Optoro, Inc. is a startup that specializes in optimizing the returns process for retailers. Founded in 2010, the company operates in the retail and e-commerce market, addressing a significant pain point for businesses: managing product returns efficiently. Optoro's primary clients include large retailers and e-commerce companies that face high volumes of returns.
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The company offers a comprehensive returns management solution that leverages advanced technology, including machine learning, to streamline the returns process. This technology helps retailers quickly route returned items to their most profitable next destination, whether that means restocking them, reselling them on secondary marketplaces, or recycling them. By doing so, Optoro helps its clients recover lost margins, reduce processing times, and improve overall customer satisfaction.
Optoro's business model is based on providing a software-as-a-service (SaaS) platform. Retailers subscribe to Optoro's services, which include a fully branded returns portal, integration with existing order and product information systems, and access to a network of over 1,000 nationwide drop-off locations. The company also offers APIs and webhooks for seamless integration with clients' existing systems, ensuring that the returns process is as smooth and efficient as possible.
Optoro makes money through subscription fees for its SaaS platform, as well as potentially through transaction fees on secondary marketplace sales. By transforming the returns process, Optoro not only helps retailers save money but also contributes to environmental sustainability by reducing waste and promoting the reuse of returned products.
In summary, Optoro is revolutionizing the retail returns process by providing a technology-driven solution that benefits both retailers and the environment.
At a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Washington DC, United States
- Employees
- 74
- Open positions
- None listed
- Dealroom signal
- 61.5/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Supply Chain Management, Retail, Inventory Management, Circular Economy
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Optoro.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Aug 2025 | $0 | — | Blue Yonder | ↗ |
| SERIES EOther financing | Dec 2021 | $25M | $100M | Volta Circle · Zebra Technologies · eBay | ↗ |
Growth signals
Latest recorded traffic for Optoro is 7.8K monthly website visits, down 7.1% over the last three months. Optoro's team declined 10.8% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
Nigel Morris
Grotech Ventures
SJF Ventures
QED Investors
Revolution
IKEA
Empede Capital
Series B and later9 investors entered at this stage
Kleiner Perkins
Square 1 Bank
Maryland Venture Fund
United Parcel Service
Generation Investment Management
Franklin Templeton Investments
Zebra Technologies- VCVolta Circle
eBay
Other known investors1 additional known investor
Blue Yonder
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Optoro on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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