A
Antuit
AI-powered demand forecasting and merchandising SaaS solutions.
About Antuit
Antuit.ai, now part of Zebra Technologies, is a software-as-a-service (SaaS) provider specializing in artificial intelligence (AI) and machine learning for the retail and consumer packaged goods (CPG) industries. Founded in 2013 by Neeraj Bhargava, the company was established to help businesses leverage data for more accurate demand prediction and inventory management. Bhargava, a former partner at McKinsey & Company and co-founder of WNS, brought extensive experience in growing global businesses.
In October 2021, Zebra Technologies acquired Antuit.ai, which was previously owned by a consortium led by Goldman Sachs Asset Management. The acquisition integrated Antuit.ai's demand forecasting capabilities into Zebra's broader portfolio of retail and supply chain software, including solutions for workforce management and prescriptive analytics. Prior to the acquisition, Antuit.ai had expanded its own capabilities through a series of strategic acquisitions, including Marketwell, Prognos, AuriQ Systems, YDatalytics, and Forecast Horizon. Following the acquisition by Zebra, the product line is now marketed as Zebra Workcloud Demand Intelligence.
Antuit.ai offers a suite of cloud-native solutions designed to optimize key business decisions from supply chain to merchandising and marketing. The company's core products provide AI-powered demand forecasting, inventory optimization, lifecycle pricing, and merchandising solutions. These tools analyze vast amounts of data, including localized events, weather, and social trends, to generate a granular "unified demand signal." This enables clients to improve forecast accuracy, optimize inventory allocation across omnichannel environments, and implement intelligent pricing and promotion strategies. The platform is designed to augment clients' existing systems, helping them to maximize sell-through, increase margins, and enhance customer satisfaction. Antuit.ai serves Fortune 1000 companies, with a client roster that has included major brands like PepsiCo, Walgreens, and General Mills.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Singapore, Singapore
- Employees
- 107
- Open positions
- None listed
- Dealroom signal
- 61.7/100
- Industry
- Enterprise Software
- Sector
- AI, Supply Chain Management, Analytics, Retail, Predictive Analytics, Core AI, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Big Data, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Dec 2017
- Capital deployed
- $4M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Aug 2021 | $0 | — | Zebra Technologies | — |
| SERIES AOther financing | Jan 2015 | $56M | $224M | Goldman Sachs · Zodius Capital | — |
Growth signals
Latest recorded traffic for Antuit is 47K monthly website visits, up 51.6% over the last three months. Antuit's team declined 60.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
CYFIRMASingapore, SingaporeCYFIRMA pioneers the world's first SaaS-based External Threat Landscape Management (ETLM) platform
$198Mvaluation
YDatalyticsAmsterdam, NetherlandsProvider of supply chain, sales and marketing, and organizational analytics solutions and technology services
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AuriQ SystemsPasadena, United States
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Zodius Capital
Goldman Sachs
Other known investors1 additional known investor
Zebra Technologies
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Antuit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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