Youcheyihou.com

The company's business model is centered around providing comprehensive services for car buyers and owners, starting from content and expanding into data and transactions. It operates a cluster of vertical media products, including the 'Youche Yihou' App, various WeChat public accounts like "Yiqi Qu SUV" (Let's Go SUV) and "Shenme Haoche Zhide Mai" (What Luxury Car is Worth Buying), and a presence on major news portals. Revenue is generated through multiple streams: brand advertising, marketing fees from dealers, and e-commerce sales of automotive products. The company successfully ventured into e-commerce after a test sale of dash cams sold out in 10 minutes, leading to the establishment of flagship stores on platforms like JD.com, Tmall, and Taobao.

Youche Yihou offers a range of services designed to cover the entire car ownership lifecycle. The platform provides professional automotive content such as car reviews, buying guides, and maintenance tips. A key feature is its real-person, online Q&A service, offering users expert advice. The company has developed functional products including forums, a vehicle model database, and tools to check for traffic violations. In 2021, it launched "Chexiaofeng App," a new car e-commerce platform featuring 3D/VR car viewing, which facilitates the entire purchasing process from selection to insurance and registration. This strategy targets the significant automotive market in China's second, third, and fourth-tier cities.