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Honcker

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Mobile app where you can lease a car in three easy swipes

New York City, United StatesFounded 2016Transportation
Valuation $100–250M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Honcker and the history behind them.

About Honcker

Honcker, operating under the brand name Rodo, is a digital platform that revolutionizes the car leasing and buying experience by allowing customers to lease or purchase vehicles from local dealerships without ever leaving their homes. The platform offers transparent pricing, a vast selection of well-known car brands, and quick delivery services. Rodo primarily serves individual consumers looking for a convenient and hassle-free way to acquire a new vehicle. The company operates in the automotive market, focusing on the leasing and financing segments. Rodo's business model is based on earning commissions from dealerships for each transaction facilitated through its platform. This model ensures that the company makes money by connecting dealerships with potential customers, thereby streamlining the car acquisition process for both parties.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
53
Open positions
None listed
Dealroom signal
62.7/100
Industry
Transportation
Sub-industry
Search, Buy & Rent
Sector
Transportation, Automotive, SaaS, Search Engine, Leasing, Sharing Economy, App, Platform
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Feb 2018 $23M $92M InterActiveCorp —
SEED✓Equity / VC Oct 2017 $3.6M $14M Lead Edge Capital · Evolution Corporate Advisors —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Honcker website traffic

Latest recorded traffic for Honcker is 430 monthly website visits. Honcker's team declined 8.6% over the past year.

Latest monthly visits430 1-year team growth-8.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A1 investor entered at this stage

  • InterActiveCorp

Other known investors1 additional known investor

  • Mark Meisner
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States86.7%
🇧🇷 Brazil6.7%
🇬🇧 United Kingdom6.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Honcker on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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