VoxPopMe

About VoxPopMe

VoxPopMe provides an on-demand video feedback platform that enables businesses to capture and analyze qualitative consumer insights. The company was founded in 2013 by Dave Carruthers and Andy Barraclough in Birmingham, England. Carruthers, serving as CEO, has a background in founding and leading technology companies, including the social amplification platform We Are Mobi. This experience shaped his vision for VoxPopMe, aiming to connect brands directly with consumers through the power of video.

The platform allows brands to gather video responses from consumers worldwide, transforming these qualitative data points into quantitative analysis. It serves a diverse clientele, including marketing teams, researchers, and product developers across various industries who need to understand consumer behavior and sentiment quickly. The business model is primarily subscription-based, offering different tiers of access to its platform and services. Revenue is generated through these subscriptions and potentially through managed services for specific research projects.

VoxPopMe’s core service revolves around its technology that captures, transcribes, and analyzes video surveys. Key features include automated theme and sentiment analysis, which helps businesses quickly identify key trends and emotional responses from the unstructured video data. This allows for faster and more agile decision-making compared to traditional market research methods like focus groups. A significant milestone for the company was its acquisition by Forsta, a global leader in customer experience and research technology, in January 2022. This acquisition integrated VoxPopMe's video capabilities into Forsta's broader Human Experience (HX) platform.