T
Transform
The first centralized 'metrics store' that empowers data analysts to deliver accurate, timely, confident, and fast insights
About Transform
Transform.co is a cutting-edge startup that specializes in analyzing and measuring the effectiveness of video content using advanced artificial intelligence (AI). The company is founded by a team of media veterans, AI innovators, and pop culture enthusiasts. Transform.co operates in the media and entertainment market, serving a diverse range of clients including television networks, film studios, advertising agencies, and content creators.
The core business model of Transform.co revolves around providing detailed, data-driven insights into how various types of video content—such as series, advertisements, newscasts, movies, and user-generated content—connect with audiences. Traditional methods like test screenings, surveys, and content moderation are often costly, time-consuming, and limited in scope. Transform.co addresses these challenges by leveraging AI to offer quick, objective, and comprehensive analysis.
Transform.co's platform is designed to be highly scalable and customizable, allowing clients to see only the analysis that is relevant to their needs. The platform can handle large volumes of raw data and sudden expansions, making it suitable for both small-scale projects and large-scale media operations. By providing actionable insights, the company helps its clients make informed decisions about their video content, ultimately leading to better audience engagement and higher returns on investment.
The company generates revenue through subscription-based services and customized analytics solutions tailored to the specific needs of its clients. This approach ensures a steady stream of income while also providing value-added services that can be adjusted based on client requirements.
In summary, Transform.co is revolutionizing the way video content is analyzed and validated, making it an indispensable tool for media professionals looking to optimize their content's performance.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2019
- Headquarters
- San Francisco, United States
- Employees
- 8
- Open positions
- None listed
- Dealroom signal
- 60.6/100
- Industry
- Marketing
- Sector
- Marketing, Market Intelligence, Predictive Analytics, Core AI, Hard Tech, AI Applications, DT and LS
- Technology
- Artificial Intelligence, Big Data, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2023 | $0 | — | dbt Labs | ↗ |
| SERIES A✓Equity / VC | Jun 2021 | $20M | $80M | Cristina Cordova · Lenny Rachitsky · Index Ventures · Elad Gil | — |
Growth signals
Latest recorded traffic for Transform is 120 monthly website visits, down 52% over the last three months. Transform's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Keiretsu Capital
Keiretsu Forum
Index Ventures
Redpoint
Essence Venture Capital
Work life ventures
Series A5 investors entered at this stage
Nat Friedman
BoxGroup
Cristina Cordova
Lenny Rachitsky
Elad Gil
Other known investors8 additional known investors
dbt Labs
Alliance of Angels
Gil Capital
Gokul Rajaram
Nomad Capital
Octave- PCPuget Sound Venture Club
Wisemont Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Transform on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Transform’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







