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Transform

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San Francisco, United StatesFounded 2019Marketing
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Transform and the history behind them.

About Transform

Transform.co is a cutting-edge startup that specializes in analyzing and measuring the effectiveness of video content using advanced artificial intelligence (AI). The company is founded by a team of media veterans, AI innovators, and pop culture enthusiasts. Transform.co operates in the media and entertainment market, serving a diverse range of clients including television networks, film studios, advertising agencies, and content creators.

The core business model of Transform.co revolves around providing detailed, data-driven insights into how various types of video content—such as series, advertisements, newscasts, movies, and user-generated content—connect with audiences. Traditional methods like test screenings, surveys, and content moderation are often costly, time-consuming, and limited in scope. Transform.co addresses these challenges by leveraging AI to offer quick, objective, and comprehensive analysis.

Transform.co's platform is designed to be highly scalable and customizable, allowing clients to see only the analysis that is relevant to their needs. The platform can handle large volumes of raw data and sudden expansions, making it suitable for both small-scale projects and large-scale media operations. By providing actionable insights, the company helps its clients make informed decisions about their video content, ultimately leading to better audience engagement and higher returns on investment.

The company generates revenue through subscription-based services and customized analytics solutions tailored to the specific needs of its clients. This approach ensures a steady stream of income while also providing value-added services that can be adjusted based on client requirements.

In summary, Transform.co is revolutionizing the way video content is analyzed and validated, making it an indispensable tool for media professionals looking to optimize their content's performance.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
San Francisco, United States
Employees
8
Open positions
None listed
Dealroom signal
60.6/100
Industry
Marketing
Sector
Marketing, Market Intelligence, Predictive Analytics, Core AI, Hard Tech, AI Applications, DT and LS
Technology
Artificial Intelligence, Big Data, Deep Tech, Machine Learning
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Feb 2023 $0 — dbt Labs ↗
SERIES A✓Equity / VC Jun 2021 $20M $80M Cristina Cordova · Lenny Rachitsky · Index Ventures · Elad Gil —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Transform website traffic

Latest recorded traffic for Transform is 120 monthly website visits, down 52% over the last three months. Transform's team grew 0% over the past year.

Latest monthly visits120 3-month web change-52% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

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Closest operating peers by Dealroom taxonomy

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Global Surface IntelligenceProviding machine learning, predictive analytics on large and complex data sets (or big data) Edinburgh, United Kingdom Closed
GraphextTurning data into actionable insights Closing the gap between machine learning & visual analytics Madrid, Spain Operational
DemandbaseDemandbase is the leader in account-based marketing and offers everything you need to identify, target and close bigger deals with your key accounts San Francisco, United States Operational
SalesBox - 20NINE TECHAI sales and marketing software that uses artificial intelligence to help discover and engage customers to boost sales and loyalty Stockholms kommun, Sweden Operational
Growth IntelligenceOffering a software-as-a-service product to B2B corporations London, United Kingdom Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A5 investors entered at this stage

Other known investors8 additional known investors

  • dbt Labs
  • Alliance of Angels
  • Gil Capital
  • Gokul Rajaram
  • Nomad Capital
  • Octave
  • Puget Sound Venture Club
  • Wisemont Capital
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States75%
🏳️ Gabon25%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Transform on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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