Strive Inc. | Asset Entities

The company's core offering is its AE.360.DDM suite of services, which provides end-to-end Design, Development, and Management for Discord community servers for a client base that includes businesses and celebrities. This service helps brands establish and monetize their digital presence. To complement this, Asset Entities developed the Ternary platform, a Stripe-verified CRM and payment system designed specifically to help users manage and monetize their Discord communities. The firm also operates a Social Influencer Network (SiN) that offers white-label marketing, content creation, and consulting to increase the social media reach of its clients.

Asset Entities generates revenue through multiple streams, including its community-building services and acquisitions. In November 2024, the company acquired TikTok Money Machine, a Discord community that teaches creators how to sell products on TikTok Shop. It has also worked with social media influencers like Scott Mathison to build subscription-based digital fitness communities. The business model is designed to create value through the management, monetization, and growth of digital communities on platforms like Discord, TikTok, Instagram, and YouTube.

In a significant strategic shift, Asset Entities announced a definitive merger agreement with Strive Asset Management in May 2025, which was approved by shareholders in September 2025. Co-founded by Vivek Ramaswamy in 2022, Strive Asset Management manages approximately $2 billion in assets. The reverse merger will transform the combined entity, to be renamed Strive, Inc. but retaining the ASST ticker, into a public Bitcoin treasury company. Following the merger, Asset Entities shareholders will own 5.8% of the new company, with Strive Enterprises holding 94.2%. The new entity will be led by Strive's CEO, Matt Cole, while Asset Entities' CEO Arshia Sarkhani will become Chief Marketing Officer and a board member. The transaction includes a private placement expected to raise over $750 million to fund Bitcoin acquisitions, positioning the company to become a major player in the Bitcoin treasury space.