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BHG Group

eCommerce & Marketplaces · Malmö kommun, Sweden · Founded 2006

An online retailer of DIY products and building materials

Valuation $609M
Revenue $1.37B
EBITDA $99M

Talent graph

BHG Group's talent

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Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Where BHG Group has talent and traffic

Workforce by country
🇸🇪 Sweden · Malmö kommun HQ
Book a demo for the full country breakdown
Web traffic by country
11K monthly visits
across markets
🇸🇪 Sweden21.8%
🇺🇸 United States13.6%
🇮🇳 India10.9%
🇩🇪 Germany3.6%
🇪🇸 Spain3.6%
Top 5 markets shown

Patent intelligence

$52k patent portfolio · 1 active families

Estimated portfolio value
$52k
<0.01% of market cap · comparable to top peer MercadoLibre ($53k)
1 active patent families

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

BHG Group's 10 investments and acquisitions.

Every disclosed deal where BHG Group appeared as a backer or acquirer, 2017–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

10 deals across BHG Group's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where BHG Group deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        BHG Group's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        10 of 10 deals

        Market sentiment

        What the market is saying about BHG Group

        An AI-synthesized read of the highest-engagement posts about BHG Group on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See BHG Group on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.