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Power Law company profile

BHG Group

eCommerce & Marketplaces · Malmö kommun, Sweden · Founded 2006 Unicorn

An online retailer of DIY products and building materials

Valuation
$721M
Market cap · May/2026
Revenue
$1.28B
Latest reported FY
EBITDA
$105M
Latest reported FY

Global footprint

Where BHG Group has talent and traffic

Workforce by country
🇸🇪 Sweden · Malmö kommun HQ
Book a demo for the full country breakdown
Web traffic by country
12K monthly visits
across markets
🇸🇪 Sweden20%
🇺🇸 United States12.5%
🇮🇳 India10%
🇩🇪 Germany3.3%
🇪🇸 Spain3.3%
Top 5 markets shown

Capital deployed

BHG Group's 10 investments and acquisitions.

Every disclosed deal where BHG Group appeared as a backer or acquirer, 2017–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

10 deals across BHG Group's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        BHG Group's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        10 of 10 deals

        Market sentiment

        What the market is saying about BHG Group

        An AI-synthesized read of the highest-engagement posts about BHG Group on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See BHG Group on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.