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COMPANY PROFILE

Marketo

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Marketing automation software

San Mateo, United StatesFounded 2006Marketing
Valuation $4.75B Market cap · 2026
Revenue $200M Latest reported FY

At a glance

Status
Listed
Founded
2006
Headquarters
San Mateo, United States
Listing
IPO 2013
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later5 investors entered at this stage

Talent

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Employees mapped 691 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 26 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Marketo employees who went on to found companies, sorted by Dealroom signal score.

Allen Control SystemsEst. 2022
Steven SimoniUnited States
Signal score96
JetStream SecurityEst. 2025
Raj RajamaniUnited States
Signal score90
SyncariEst. 2019
Nick BonfiglioUnited States
Signal score87
Inflection.ioEst. 2021
Aaron BirdUnited States
Signal score86
MokiEst. 2012
Eric JohnsonUnited States
Signal score80
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
33 countries with
team presence
🇺🇸 United States62.8%
🇮🇳 India12.5%
🇯🇵 Japan3.1%
🇵🇰 Pakistan1.8%
🇬🇧 United Kingdom1.8%
Top 5 of 33 shown
Web traffic by country
120K monthly visits
across markets
🇺🇸 United States32.4%
🇮🇳 India18.1%
🇯🇵 Japan13.2%
🇫🇷 France6.1%
🇦🇺 Australia3.8%
Top 5 markets shown

Patents

Estimated portfolio value
$2M

6 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where Marketo was the backer or acquirer, 2012–2017. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Marketo's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where Marketo deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        Marketo's portfolio, mapped.

        Stage
        Period
        5 of 5 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Marketo on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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