S
Sojern
World's leading data-driven traveler audience platform
About Sojern
Sojern is a travel-focused marketing platform that leverages artificial intelligence (AI) and data science to provide businesses with insights into the travel industry. The company's primary market is the travel industry, serving clients such as hotels, airlines, tourist attractions, and destinations.
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The company's business model revolves around providing its clients with a comprehensive understanding of the travel industry's dynamics. It does this by offering a platform that uses AI to analyze data and provide insights into traveler behavior. This allows businesses to identify and target their ideal customers, deliver high-impact messages across various channels, and increase customer engagement.
Sojern's platform also helps businesses optimize their marketing performance to drive awareness, consideration, and conversions. This means that it helps businesses get their message across to the right people, at the right time, and in the right place, thereby maximizing their marketing budget.
In addition, Sojern offers tools to enhance the guest experience. These include customizable in-stay surveys to increase guest satisfaction and automated messaging to relieve overburdened teams.
In terms of revenue, Sojern makes money by charging its clients for access to its platform and the services it provides. The company's value proposition is that it can help businesses in the travel industry make their marketing dollars work harder by providing them with deeper knowledge and insights into the travel market.
At a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- San Francisco, United States
- Employees
- 432
- Open positions
- None listed
- Dealroom signal
- 73.7/100
- Industry
- Travel
- Sub-industry
- Adtech
- Sector
- Marketing, Parking, Adtech, Analytics, Monetization, SaaS, Advertising, Travel, Luxury, Retargeting, SEO, Search Engine
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2025 | $250M | $250M | RateGain | ↗ |
| SERIES DOther financing | Nov 2018 | $120M | $480M | TCV | ↗ |
Growth signals
Latest recorded traffic for Sojern is 1.3M monthly website visits, up 18.2% over the last three months. Sojern's team grew 2.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Norwest Venture Partners
Trident Capital
Focus Ventures
Series B and later4 investors entered at this stage
Industry Ventures
Triangle Peak Partners
Omega Venture Partners
TCV
Other known investors1 additional known investor
RateGain
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sojern on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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