Product Reports Resources Pricing Login Book a demo

Sojern

Marketing · San Francisco, United States · Founded 2007

World's leading data-driven traveler audience platform MoreLess

Sojern is a travel-focused marketing platform that leverages artificial intelligence (AI) and data science to provide businesses with insights into the travel industry. The company's primary market is the travel industry, serving clients such as hotels, airlines, tourist attractions, and destinations.

The company's business model revolves around providing its clients with a comprehensive understanding of the travel industry's dynamics. It does this by offering a platform that uses AI to analyze data and provide insights into traveler behavior. This allows businesses to identify and target their ideal customers, deliver high-impact messages across various channels, and increase customer engagement.

Sojern's platform also helps businesses optimize their marketing performance to drive awareness, consideration, and conversions. This means that it helps businesses get their message across to the right people, at the right time, and in the right place, thereby maximizing their marketing budget.

In addition, Sojern offers tools to enhance the guest experience. These include customizable in-stay surveys to increase guest satisfaction and automated messaging to relieve overburdened teams.

In terms of revenue, Sojern makes money by charging its clients for access to its platform and the services it provides. The company's value proposition is that it can help businesses in the travel industry make their marketing dollars work harder by providing them with deeper knowledge and insights into the travel market.

Keywords: Travel Marketing, Artificial Intelligence, Data Science, Customer Engagement, Multichannel Marketing, Performance Optimization, Guest Experience, Automated Messaging, Travel Industry, Marketing Platform.

Company overview

Sojern company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2007
Headquarters
San Francisco, United States
Employees
432
Open positions
None listed
Dealroom signal
73.7
Investment activity
1 companies · latest Nov 2017
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryAdtechsectorParkingindustryTravelsectorAdtechsectorAnalyticssectorMonetizationsectorSaaSsectorAdvertisingsectorTravelsectorLuxurysectorRetargetingsectorSEOsectorSearch Engine

Valuation & funding

Sojern funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Sep 2025 $250M $250M RateGain
SERIES DOther financing Nov 2018 $120M $480M TCV
FundingOther financing Jan 2016 $0 TCV
SERIES COther financing Dec 2013 $10M $40M Norwest Venture Partners · Omega Venture Partners · Triangle Peak Partners · Focus Ventures
SERIES COther financing Mar 2012 $7.5M $30M Focus Ventures · Trident Capital · Norwest Venture Partners · Industry Ventures
EARLY VCOther financing Aug 2010 Focus Ventures · Trident Capital · Norwest Venture Partners
SERIES AOther financing Jul 2008 Norwest Venture Partners · Trident Capital
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

Sojern website traffic

Latest recorded traffic for Sojern is 1.3M monthly website visits, up 18.2% over the last three months. Sojern's team grew 2.1% over the past year.

Latest monthly visits1.3M 3-month web change+18.2% 1-year team growth+2.1%
Monthly website visits133 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Sojern compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Sojern investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Sojern's talent

Book a demo to see the people
Team profiled 44 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Sojern's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Norwest Venture Partners
Trident Capital
Focus Ventures
Series B+ 4 investors entered at this stage
Industry Ventures
Triangle Peak Partners
Omega Venture Partners
TCV
Other known 1 additional known investor
RateGain

Global footprint

Where Sojern has talent and traffic

Workforce by country
20 countries with
team presence
🇺🇸 United States58%
🇮🇪 Ireland13.6%
🇬🇧 United Kingdom8.7%
🇸🇬 Singapore4.1%
🇦🇪 United Arab Emirates3.8%
Top 5 of 20 shown

In the news

Latest news about Sojern

Recent press, funding announcements, and product moves mentioning Sojern — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Sojern

An AI-synthesized read of the highest-engagement posts about Sojern on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Sojern’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.