M
MNTN
The first self-serve platform to launch retargeting, prospecting, and branding campaigns through every channel including Connected TV
About MNTN
SteelHouse, now known as MNTN, is a cutting-edge advertising technology company that operates in the digital marketing space. The company's primary product, Performance TV, is a software that optimizes television advertising to drive performance for brands. The software is designed to work hard, with the company boasting about 651,000 optimizations a day. This means that the software is constantly adjusting and improving the ads it runs to ensure they are as effective as possible.
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MNTN serves a broad range of clients, including advertisers and partners who are looking to maximize their return on ad spend. The company has recently been recognized by Fast Company as the "Next Big Thing in Tech," indicating its growing influence in the advertising technology market.
MNTN's business model revolves around its Performance TV software. The company makes money by charging clients for using its software to run and optimize their television advertising campaigns. The more successful the campaign, the more valuable the software becomes to the client, creating a win-win situation for both parties.
Recently, MNTN has become an official partner of the BWT Alpine F1 Team, a partnership that will likely increase its visibility and reputation in the market. This partnership demonstrates the company's commitment to showing the world how quickly brands can start driving serious performance with Connected TV campaigns.
In summary, MNTN is a rising star in the advertising technology market, providing innovative software solutions that help brands optimize their television advertising campaigns.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Los Angeles, United States
- Employees
- 839
- Open positions
- None listed
- Dealroom signal
- 50.0/100
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, Analytics, Retail, SaaS, Social, Advertising, Retargeting, Search Engine, Branding, Prospects, Investing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jan 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | May 2025 | $0 | — | Undisclosed | ↗ |
| SERIES DOther financing | Feb 2022 | $119M | $476M | Mercato Partners · Baroda Ventures · Greycroft Partners · Qualcomm Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for MNTN is 250 monthly website visits, up 47.1% over the last three months. MNTN's team grew 1.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A8 investors entered at this stage
Silicon Valley Bank
Qualcomm Ventures
Mercato Partners- SCStaley Capital
SV Angel
Rincon Venture Partners
Daher Capital
Baroda Ventures
Series B and later3 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MNTN on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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