S
Simulmedia
A targeted television advertising company, provides fully scaled digital ad targeting platform for linear televisions
About Simulmedia
Simulmedia is a cutting-edge company that revolutionizes TV advertising through its automated, end-to-end platform. The company operates in the TV advertising market, serving a diverse range of clients including brands, advertising agencies, TV networks, and data providers. Simulmedia's platform is designed to help advertisers achieve their business goals, whether it's driving performance or building brand awareness.
Read full description
The core of Simulmedia's business model is its closed-loop TV platform, which integrates all aspects of TV advertising from goal setting to optimization. This means that advertisers can plan, execute, and measure their campaigns all in one place. The platform uses patented technology to predict what target audiences will be watching and identifies the best spots to place ads, ensuring that campaigns are both precise and scalable.
Simulmedia makes money by offering its platform and services to advertisers and agencies. Brands use Simulmedia to deliver their campaign goals, while agencies leverage the platform to win national TV business and provide superior results for their clients. TV networks benefit from Simulmedia by attracting more advertisers and making the planning and buying process more efficient through automation. Data providers also play a crucial role by offering granular, strategic targeting and measurement options that advertisers demand.
The company stands out by providing real-time performance dashboards that measure the effectiveness of campaigns from start to finish. This allows for smart and fast optimizations, driving better results for advertisers. Simulmedia also offers a wealth of resources including white papers, case studies, and blog posts to help clients scale their TV advertising efforts.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- New York City, United States
- Employees
- 103
- Open positions
- 1
- Dealroom signal
- 82.1/100
- Industry
- Media
- Sub-industry
- Adtech
- Sector
- Marketing, Supply Chain Management, Adtech, Analytics, Retail, Content, SaaS, Advertising, Entertainment, Targeting, Television, Platform
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES EOther financing | Jun 2019 | $29M | $116M | Valiant Capital Partners · Time Warner · Avalon Ventures · Union Square Ventures | — |
| LATE VCOther financing | Dec 2013 | $25M | $100M | Union Square Ventures · Time Warner · Valiant Capital Partners · Avalon Ventures | — |
Growth signals
Latest recorded traffic for Simulmedia is 20K monthly website visits, down 52.4% over the last three months. Simulmedia's team declined 6.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 AdRollGlobal leader in retargeting with over 10,000 active advertisers worldwide |
San Francisco, United States | Operational | 148 | $89M | $280M |
 AdOptimMarketing |
Ra'anana, Israel | Operational | |||
 ScreachEnables a user to engage with content on other platforms |
Newcastle upon Tyne, United Kingdom | Operational | |||
 EnreachAudience and targeting data management platform |
Helsinki, Finland | Acquired | |||
 i.TVi.TV – The Discover, Watch, Engage Platform for Television |
Provo, United States | Operational | |||
 eMarketerData and Research on Digital for Business Professionals |
New York City, United States | Acquired | |||
 ZoomphZoomph | Influencer Engagement Platform | Social Media Marketing |
Reston, United States | Operational | |||
 FortVisionHelps companies deliver highly personalized user experiences that increase engagement and lead to higher conversion rates and sales |
Tel Aviv-Yafo, Israel | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Union Square Ventures
Avalon Ventures
Time Warner
Series B and later2 investors entered at this stage
Valiant Capital Partners
R&R Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Simulmedia on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Simulmedia’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.