COMPANY PROFILE

Self Financial

Self Financial is a pioneering credit building company dedicated to helping people establish credit and a financial foundation

Austin, United StatesFounded 2015Fintech

Valuation $100–500M Latest valuation · 2021

Revenue $100–500M Latest reported FY

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About Self Financial

Self Financial is a credit building company dedicated to helping people establish credit and a financial foundation. For over a decade, Self has empowered more than 4 million individuals with limited or no credit history with accessible tools to support their finances. Self is the Official Credit Building App of the San Antonio Spurs. Find it at Self.inc, on the Apple App Store (280,000+ reviews and an average 4.9 rating) and on Google Play.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Austin, United States
Employees: 899
Open positions: 4
Dealroom signal: 79.0/100
Industry: Fintech
Sub-industry: Mortgages & Lending
Sector: Fintech, User Behavior, Credit Scoring, Consumer Lending, financial inclusion
Technology: Mobile app
Business model: Marketplace & ecommerce, SaaS
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Self Financial.

See all news

Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES EOther financing	Sep 2021	$50M	$200M	Meritech Capital · Conductive Ventures · Altos Ventures	↗
SERIES DOther financing	Dec 2020	$40M	$160M	Silverton Partners · Altos Ventures · Conductive Ventures · Meritech Capital	—

Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024		—

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Self Financial website traffic

Latest recorded traffic for Self Financial is 3.1M monthly website visits, down 24.4% over the last three months. Self Financial's team declined 2.7% over the past year.

Latest monthly visits3.1M 3-month web change-24.4% 1-year team growth-2.7%

Monthly website visitsFeb 2016–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom

MKT - ANALYTICS Staff Data AnalystAustin, Texas, United States, Northern America, Americas · Data Science & Engineering · Sep 7, 2026 TECH - ENG Associate Software Engineer (UI)Austin, Texas, United States, Northern America, Americas · Backend Development · Sep 7, 2026 MKT - PRODUCT Principal Product ManagerAustin, Texas, United States, Northern America, Americas · Business Development · Sep 7, 2026 Principal Product ManagerAustin, TX · Business Development · Sep 6, 2026 Associate Software Engineer (UI)Austin, TX · Backend Development · Sep 5, 2026 Data Engineering ManagerAustin, TX · Data Science & Engineering · Aug 15, 2026 TECH-IT Senior Software Engineer - Business SystemsAustin, Texas, United States, Northern America, Americas · Business Development · Aug 13, 2026 TECH - ENG Backend Software Engineer - Evergreen PostingAustin, Texas, United States, Northern America, Americas · Backend Development · Aug 13, 2026

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
ECElevate CreditTheir innovative online credit solutions provide immediate relief to customers today and help them build a brighter financial future	Fort Worth, United States	Acquired	429	—	$563M
OROrienteUsing AI, machine learning, and big-data analytics to provide real-time credit scoring, on-demand lending, POS financing and other tailored financial solutions	Taipei, Taiwan	Operational
INIndicinaBuilding Africa's credit infrastructure	Lagos, Nigeria	Operational
KGKredivo GroupBuilding the future of financial services that are fast, cheap and widely accessible, wrapped into a beautiful UX	Jakarta, Indonesia	Operational
JUJuvoEnables underbanked mobile users to access credit and financial services by building proprietary credit scores from mobile behavior data	San Francisco, United States	Operational
AFApplied Data FinanceADF has been purpose-built to be the optimal link between the underestimated underbanked consumer and capital markets	New York City, United States	Operational
CSCredit SesameFull-lifecycle credit management service that helps consumers achieve financial wellness	Mountain View, United States	Operational
WEWeLabAnalyzes unstructured mobile big data within seconds to make credit decisions for individual borrowers.	Eastern District, Hong Kong	Operational