A
Applied Data Finance
ADF has been purpose-built to be the optimal link between the underestimated underbanked consumer and capital markets
About Applied Data Finance
Applied Data Finance (ADF) operates in the financial services sector, focusing on providing personal loans to underbanked Americans who have less than prime credit histories. The company serves individuals with incomes ranging from $20,000 to $75,000, who often find it difficult to secure loans from traditional lenders due to their credit profiles. ADF uses advanced data science and a multitude of data sources to accurately assess the credit risk of these individuals, allowing them to offer loans at risk-appropriate rates. The business model revolves around lending to these underserved segments, generating revenue through interest on the loans provided. ADF's core operating principle, C.A.R.E., ensures that their products are clear, affordable, responsible, and empowering for their customers. This approach not only helps individuals like Alice, who need financial assistance but also offers sophisticated investors an opportunity to access a high-return asset class at significant scale.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- New York City, United States
- Employees
- 341
- Open positions
- 17
- Dealroom signal
- 34.8/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, Credit Scoring, Pay Per Result, Consumer Lending, financial inclusion
- Technology
- Big Data
- Client focus
- b2c
- Investment activity
- 1 company
- Capital deployed
- —
- Preferred round
- Unknown
Latest news
Press, funding announcements and product moves mentioning Applied Data Finance.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Mar 2026 | $300M | — | Undisclosed | ↗ |
| DEBTDebt | Oct 2022 | $30M | — | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Applied Data Finance is 3K monthly website visits, up 311% over the last three months. Applied Data Finance's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Fenway Summer Ventures
Series B and later3 investors entered at this stage
- RGRedpoint Capital Group
Victory Park Capital
MAI Capital Management
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Applied Data Finance on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Applied Data Finance’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.