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Pinwheel
Pinwheel mission is to help create a fairer financial system by providing an API that makes it easy for businesses to securely connect payroll accounts to their applications with consumer permission
About Pinwheel
Pinwheel API is a financial technology startup that provides a platform to simplify and streamline various financial processes. The company operates in the financial services market, serving a diverse range of clients including banks, lenders, and cryptocurrency companies.
Pinwheel's primary offering is its Deposit Switch product, which automates the process of switching direct deposits. This allows their clients to become the primary financial institution for their customers, thereby increasing profitability and customer lifetime value. The platform also provides insights into customers' earnings directly from payroll and time and attendance systems, which can be used to offer tailored financial products and services.
In addition to this, Pinwheel offers a service to automate the retrieval of tax forms, making the tax process less burdensome for end customers. The company also provides a verification service to confirm income and employment data, which can be used to manage lending risk, improve underwriting models, increase repayment rates, and simplify tenant screening.
Pinwheel's business model is likely based on a subscription or usage fee, where clients pay to access the platform and its various services. The company's value proposition lies in its ability to automate manual processes, provide actionable insights, and improve the financial health of end customers, thereby enhancing the offerings of banks and lenders.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- New York City, United States
- Employees
- 73
- Open positions
- 14
- Dealroom signal
- 69.8/100
- Industry
- Fintech
- Sub-industry
- Payments, Financial Management Solutions
- Sector
- Fintech, API, Payroll, financial inclusion
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Jan 2022 | $50M | $500M | indeed.com · First Round Capital · Coatue Management · Kraken Ventures | ↗ |
| SERIES AOther financing | Jun 2021 | $20M | $80M | First Round Capital · Amit Agarwal · Upfront Ventures · Adam Nash | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pinwheel is 22K monthly website visits, down 12% over the last three months. Pinwheel's team declined 1.4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Series A16 investors entered at this stage
Coatue Management
Amit Agarwal
Adam Nash
Tony Xu
Raj Date
Shiva Rajaraman
Gokul Rajaram
Primary Ventures
Shishir Mehrotra
SemperVirens VC- JRJackie Reses
Notable Capital
indeed.com
Kraken Ventures
Amex Ventures
Franklin Templeton Investments
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pinwheel on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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