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Hastee Pay

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A platform to nurture employees’ Financial Health by allowing them to take charge of their finance

London, United KingdomFounded 2017Fintech
Valuation $25–50M Last recorded · 2019
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hastee Pay and the history behind them.

About Hastee Pay

Hastee is a financial technology company founded in London in 2017 by James Herbert and Simon Draper. Herbert, a serial entrepreneur who had previously founded the staffing firm Brightsparks while at university, was inspired by the liquidity issues he saw workers face. This experience, combined with Draper's interest in personal finance, led to the creation of Hastee to address the financial stress caused by rigid monthly pay cycles.

The company operates on a business-to-business-to-consumer (B2B2C) model, partnering with employers to offer its financial wellbeing platform as an employee benefit. The service is free for employers to implement and integrates with existing HR and payroll systems without impacting company cash flow. Hastee's revenue is generated through small, transparent transaction fees on withdrawals, though the first withdrawal each month (up to a certain limit) is often free. In June 2025, Hastee was acquired by Zellis Group, a major provider of HR and payroll services, to integrate its offerings into a broader suite of employee wellness tools.

Hastee’s core offering is Earned Wage Access (EWA), which allows employees to withdraw a portion of their earned wages on demand before the scheduled payday. Through a mobile application, users can access up to 50% of their accrued pay, providing a flexible alternative to high-cost credit options like payday loans or overdrafts. Hastee funds these advances directly and is reimbursed by the employer on the regular payday. In addition to EWA, the platform provides a suite of financial management tools, including an earnings tracker, automated weekly salary withdrawals, and personalized financial education resources. The company serves a wide range of sectors, with clients such as McDonald's, IKEA, the NHS, and PayPal.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2017
Headquarters
London, United Kingdom
Employees
43
Open positions
None listed
Dealroom signal
93.1/100
Industry
Fintech
Sub-industry
Payments, Financial Management Solutions
Sector
Fintech, Payroll, On Demand Pay, financial inclusion, uk is8 financial services
Business model
SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jun 2025 $0 — Zellis ↗
SEEDOther financing Jan 2024 — — Michele Attisani —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Hastee Pay website traffic

Latest recorded traffic for Hastee Pay is 6.7K monthly website visits, down 58.1% over the last three months. Hastee Pay's team grew 10.3% over the past year.

Latest monthly visits6.7K 3-month web change-58.1% 1-year team growth+10.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Michele Attisani

Series A3 investors entered at this stage

  • Umbra Capital
  • IDC ventures
  • Fuel Venture Capital

Other known investors4 additional known investors

  • Zellis
  • Fig
  • ID8 Investments
  • Maria Hidalgo
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇪🇸 Spain75%
🇬🇧 United Kingdom25%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hastee Pay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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