H
Hastee Pay
A platform to nurture employees’ Financial Health by allowing them to take charge of their finance
About Hastee Pay
Hastee is a financial technology company founded in London in 2017 by James Herbert and Simon Draper. Herbert, a serial entrepreneur who had previously founded the staffing firm Brightsparks while at university, was inspired by the liquidity issues he saw workers face. This experience, combined with Draper's interest in personal finance, led to the creation of Hastee to address the financial stress caused by rigid monthly pay cycles.
The company operates on a business-to-business-to-consumer (B2B2C) model, partnering with employers to offer its financial wellbeing platform as an employee benefit. The service is free for employers to implement and integrates with existing HR and payroll systems without impacting company cash flow. Hastee's revenue is generated through small, transparent transaction fees on withdrawals, though the first withdrawal each month (up to a certain limit) is often free. In June 2025, Hastee was acquired by Zellis Group, a major provider of HR and payroll services, to integrate its offerings into a broader suite of employee wellness tools.
Hastee’s core offering is Earned Wage Access (EWA), which allows employees to withdraw a portion of their earned wages on demand before the scheduled payday. Through a mobile application, users can access up to 50% of their accrued pay, providing a flexible alternative to high-cost credit options like payday loans or overdrafts. Hastee funds these advances directly and is reimbursed by the employer on the regular payday. In addition to EWA, the platform provides a suite of financial management tools, including an earnings tracker, automated weekly salary withdrawals, and personalized financial education resources. The company serves a wide range of sectors, with clients such as McDonald's, IKEA, the NHS, and PayPal.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 43
- Open positions
- None listed
- Dealroom signal
- 93.1/100
- Industry
- Fintech
- Sub-industry
- Payments, Financial Management Solutions
- Sector
- Fintech, Payroll, On Demand Pay, financial inclusion, uk is8 financial services
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jun 2025 | $0 | — | Zellis | ↗ |
| SEEDOther financing | Jan 2024 | — | — | Michele Attisani | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Hastee Pay is 6.7K monthly website visits, down 58.1% over the last three months. Hastee Pay's team grew 10.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Michele Attisani
Series A3 investors entered at this stage
Umbra Capital
IDC ventures
Fuel Venture Capital
Other known investors4 additional known investors
Zellis
Fig
ID8 Investments
Maria Hidalgo
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Hastee Pay on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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