H
hi
A debit card that allows users to pay with custom fiat & crypto and earn rewards, including 5% back on spending and multiple digital subscriptions
About hi
hi is a fintech company developing a mobile application that integrates cryptocurrency and fiat currency services. The company is operated by the hi Foundation, a Singapore-based not-for-profit organization. The founding team includes Sean Rach, former CMO of Crypto.com, and Stefan Rüst, former CEO of Bitcoin.com. Rach has a background in marketing for major firms like Prudential and Ogilvy, while Rüst is a serial entrepreneur with a history at companies like Sun Microsystems.
The company's core product is the hi App, which combines the features of a cryptocurrency exchange with a digital banking platform. It allows users to buy, sell, and trade over 100 cryptocurrencies and fiat currencies, earn yield on holdings, and transfer money. The platform also provides users with a personal IBAN for fiat deposits and a debit card in partnership with Mastercard, accepted at over 90 million locations. The business model appears to be freemium, aiming to attract a large user base with free services while offering premium memberships with enhanced benefits. Revenue is likely generated from transaction fees, premium subscription tiers, and other financial services. The company's native membership token, HI, powers the ecosystem, and holding it provides members with benefits like travel perks and boosted interest rates.
hi has stated its goal is to onboard the first one billion users to cryptocurrency by providing a frictionless user experience. The platform has received backing from strategic investment funds such as Hashed, Hashkey, LongLing Capital, and CMCC Global.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- Birmingham, United Kingdom
- Employees
- 1,776
- Open positions
- None listed
- Dealroom signal
- 95.0/100
- Industry
- Fintech
- Sub-industry
- Payments, Crypto and DeFi
- Sector
- Fintech, Fiat-Crypto Ramp, Crypto Payments, Crypto and Web 3.0 Infrastructure, uk is8 financial services
- Technology
- Blockchain
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2023 | $30M | $120M | Animoca Brands | ↗ |
| EARLY VC✓Equity / VC | Jul 2021 | $0 | — | HashKey | — |
Growth signals
Latest recorded traffic for hi is 63K monthly website visits, down 26.7% over the last three months. hi's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
HashKey
Animoca Brands
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about hi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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