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Noah
Financial literacy and education platform for children
About Noah
Noah Education is a financial technology company dedicated to improving financial literacy among children and teenagers. Founded in 2021 by Rob Fallows, the platform aims to equip the next generation with essential money management skills. Fallows was inspired to create Noah after observing the lack of practical financial education provided to young people, a gap he also experienced in his own upbringing.
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The company provides a comprehensive financial education app and a linked debit card designed for users aged 6 to 18. The platform operates on a B2B2C model, partnering with schools, banks, and other financial institutions to distribute its services to families. For a monthly subscription fee, families gain access to educational content covering topics such as earning, saving, investing, and responsible spending. The app includes features like gamified learning modules, quizzes, and practical tasks that allow children to earn money and manage it in a secure environment under parental supervision.
Noah's debit card, powered by Mastercard, allows young users to make purchases in the real world, providing a hands-on learning experience. Parents can set spending limits, monitor transactions, and assign chores or goals for their children to earn money through the app, fostering a practical understanding of financial concepts. The platform's curriculum is aligned with educational standards to ensure its effectiveness and relevance.
Knowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | Oct 2007 | $138M | $138M | Undisclosed | — |
| SERIES BOther financing | Mar 2007 | $165M | $660M | Tenaya Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Noah is 770 monthly website visits, up 16.7% over the last three months. Noah's team declined 3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
- BABaring Private Equity Asia
Tenaya Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Noah on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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