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Noah

Marketing · Shenzhen, China · Founded 2004

Financial literacy and education platform for children MoreLess

Noah Education is a financial technology company dedicated to improving financial literacy among children and teenagers. Founded in 2021 by Rob Fallows, the platform aims to equip the next generation with essential money management skills. Fallows was inspired to create Noah after observing the lack of practical financial education provided to young people, a gap he also experienced in his own upbringing.

The company provides a comprehensive financial education app and a linked debit card designed for users aged 6 to 18. The platform operates on a B2B2C model, partnering with schools, banks, and other financial institutions to distribute its services to families. For a monthly subscription fee, families gain access to educational content covering topics such as earning, saving, investing, and responsible spending. The app includes features like gamified learning modules, quizzes, and practical tasks that allow children to earn money and manage it in a secure environment under parental supervision.

Noah's debit card, powered by Mastercard, allows young users to make purchases in the real world, providing a hands-on learning experience. Parents can set spending limits, monitor transactions, and assign chores or goals for their children to earn money through the app, fostering a practical understanding of financial concepts. The platform's curriculum is aligned with educational standards to ensure its effectiveness and relevance.

Keywords: financial literacy, kids banking, family finance, teen banking, debit card for kids, financial education, money management for kids, EdTech, FinTech, parental controls

Valuation $100–500M
Revenue $10–50M
Headcount <100
Total funding $100–500M
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Company overview

Noah company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2004
Headquarters
Shenzhen, China
Employees
64
Open positions
None listed
Dealroom signal
66.5
Investment activity
1 companies · latest Aug 2021
Capital deployed
$28M
Preferred round
EARLY VC
client focusb2bindustryMarketing

Valuation & funding

Noah funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
IPOOther financing Oct 2007 $138M $138M Undisclosed
SERIES BOther financing Mar 2007 $165M $660M Tenaya Capital
SERIES AOther financing Jul 2004 $165M $660M Baring Private Equity Asia
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $29M 0% 64
2025 $29M 0% 66
2024 $29M 0% 67
2023 $29M 0% 66
2022 $29M 0% 68
2021 $29M 0% 69
2020 $29M 68
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Growth signals

Noah website traffic

Latest recorded traffic for Noah is 770 monthly website visits, up 16.7% over the last three months. Noah's team declined 3% over the past year.

Latest monthly visits770 3-month web change+16.7% 1-year team growth-3%
Monthly website visits49 observations · Oct 2020–Jul 2026
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Comparisons

Noah compared with similar companies

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Capital deployed

Noah investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Noah's talent

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Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Noah's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Baring Private Equity Asia
Tenaya Capital

Global footprint

Where Noah has talent and traffic

Workforce by country
2 countries with
team presence
🇨🇳 China83.3%
🇭🇰 Hong Kong16.7%
2 countries shown

In the news

Latest news about Noah

Recent press, funding announcements, and product moves mentioning Noah — open to read from the original sources.

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Market sentiment

What the market is saying about Noah

An AI-synthesized read of the highest-engagement posts about Noah on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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