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Partake Foods
Allergy-friendly cookies and baking mixes for consumers
About Partake Foods
Partake Foods produces vegan, gluten-free, and allergy-friendly snack products, including cookies and baking mixes. The company was founded in 2016 by Denise Woodard, a former corporate executive, after her daughter was diagnosed with multiple food allergies. Frustrated by the lack of safe and appealing snack options, Woodard left her career to create a solution. The journey began with Woodard self-funding the business by emptying her 401k and selling her engagement ring.
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The company's products are free from the top nine allergens, including wheat, tree nuts, peanuts, milk, eggs, and soy, and are made in a dedicated allergy-friendly facility. The product line includes a variety of cookies and baking mixes, appealing to both health-conscious consumers and individuals with dietary restrictions. The business model is centered on selling these packaged goods through an omnichannel approach, with revenue generated from sales in retail stores and e-commerce. Partake has experienced significant growth, expanding its retail presence from a few hundred stores in early 2020 to over 10,000 by 2023, including major retailers like Target, Whole Foods, Walmart, and Kroger.
A significant milestone for the company and its founder occurred in 2019 when Denise Woodard became the first Black woman to raise over $1 million for a packaged food startup. The company has since secured substantial funding from a diverse group of investors. A Series A round in 2021 raised $4.8 million, with notable investors including Rihanna, Jay-Z's Marcy Venture Partners, and Black Capital. This was followed by an $11.5 million Series B round in 2022, led by investors focused on supporting diverse leadership. As of early 2023, Partake Foods had raised nearly $18 million in total. The company is also a certified B Corp, reflecting a commitment to social and environmental standards.
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2022 | $12M | $46M | Black Star Fund · Supply Change Capital · FF2032 · Kaya Ventures | ↗ |
| EARLY VC✓Equity / VC | Apr 2022 | $2.9M | $24M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Partake Foods is 20K monthly website visits, up 11.1% over the last three months. Partake Foods's team grew 3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Marcy Venture Partners
SoFi
Series A14 investors entered at this stage
CircleUp
John Foraker
Robyn Rihanna Fenty- BWBobby Wagner
Black Star Fund
Factory
Backstage Capital- SVSoFi Ventures
Supply Change Capital
FF2032
Kaya Ventures
Black Capital
Fearless Fund
CAST US
Other known investors12 additional known investors
Chobani Food Incubator
American Underground
Cleveland Avenue- ECEast Chop Capital
Gold House Ventures
Greer Tessler
Harold Hughes- IHIsabella "Bella" Hughes
- NCNicole Cogan
Precursor Ventures
Realm Capital Ventures
ZINTINUS
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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